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How many customers do you think actually feel secure about shopping on a new E-Commerce site? A survey by buySAFE reports that less than 20% of online shoppers try out new sites. In the wake of the COVID19 pandemic, a lot of retailers chose to go online than go under. There is no dearth of online shopping sites, but there is a gap that has to be bridged with trust. E-Commerce website development companies should focus on building this trust while building the site.
Reasons for lack of trust:
One of the prime reasons for reduced penetration of online shopping is lack of trust. The reason behind this, are questions on
- The legitimacy of the advertised product
- Timely Delivery
- Convenient payment options
- Hassle-free returns and refunds
- Data security
However trust is not a choice that a consumer makes, but a state of mind, influenced by the Customer experience.
eConsultancy’s survey found the following factors which can be used by E-Commerce website development companies to build the trust of the user.
Professional E-Commerce Site:
Design is a passive ambassador for your brand which should make for a great first impression. Even small retailers should invest wisely in the site, with no compromise on design.
E-Commerce website design in India is just beginning to gain ground on these design aspects.
- Easily navigable layout.
- Engaging visuals to suit target tastes.
- Concise yet informative content.
- Faster Loading
- User-oriented language
- 24×7 help
Third-Party Trust Certificates:
E-Commerce Website Development companies use them, to deem the site secure for use. This reinforces the legitimacy of the site.
In the case of Express watches, sales was still low despite having the manufacturer Seiko’s trust certificate. When the Third-party Trust Pilot Seal was added along with customer reviews, there was a visible increase of 58.29% in Sales.
The trust seal must be placed alongside all product information apart from being on the home page.
Branded inventory:
A product inventory that carries well-known brands will gain more footfalls. This is in the case, the E-commerce site is not for just a particular brand. Well-known, prominent names are more likely to be searched for by end-users, providing organic traffic.
Privacy Policies:
Privacy policies are very important in gaining trust, especially in the digital age. It protects both the supplier and the customer. A detailed privacy policy that assures the customer that their data will be handled securely. Comprehensive information on how, where, when, and who would use this data must be provided to the customers.
Current Contact details:
Customers are more likely to believe in an online store when it is attached to a physical store. Providing contact details, especially with a current address is crucial as it is verifiable. The contact details can be used to reach the supplier when there are snags in automated communication.
Return/Refund Policies:
The return or refund policies allay the fears about being saddled with the wrong or faulty products. When there is a secure and guaranteed way which allows you to return the product, people are ready to spend on a test basis. If their first experience is fine, then they continue to shop on that E-Commerce site.
Social Proof:
Social proof of legitimacy like product reviews by customers or by a third party assessor. The reviews prove the authenticity of the site, while the number of positive reviews and the store responses play a significant role in convincing the buyer. E-Commerce website development companies must ensure the client site is well visible in prominent social media.
These are just some of the factors that can be easily addressed. However, there has to be clear that trust is built with time, and takes much effort to be sustained. Try to make the customer experience as positive as possible in terms of both the service and the product. OpenDesigns is one of the few E-Commerce Website designing companies in India with absolute clarity on gaining customer trust. We believe in not just design but facilitating the growth of our clients through organic reach.
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What would be the E-Commerce future in India?
By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
