One of the most significant and probably the simplest tool that an E-Commerce SEO Company uses to increase brand visibility is Blogging. In making the blogs itself visible, comes the term Search Engine Optimisation. If you are already partnered with an E-Commerce website development firm, check if they are an E-Commerce SEO Company.
A common mistake brands make is content dumping on blogs, and expecting traffic. This article addresses the key SEO Queries in Blog optimization.
Good Quality Copy:
Revisit if your Blog copy is of Good Quality. Even with all the best SEO practices in place, your blog could fail if it’s just plain bad. Although Grammar is not a Page ranking factor or Page Quality Flag by their analytics, good grammar and spelling increase reputation among readers. Use Grammatical allowances to keep your content concise.
If the blog is of Good quality then people will spend time on it. Google Algorithm analytics pushes sites like that, to the top of the results.
Using Long-tail Keywords:
Keywords are words that are already in regular usage by consumers that you would incorporate into the blogs. E-Commerce SEO companies use keywords the most to gain organic traffic to their client blogs and sites.
E.g: A User would search – Where can I find Gold Plated Brass handicrafts from Tanjore.
So the Keyword here is – Gold Plated Brass handicrafts from Tanjore.
The longer the keyword phrase, the more specific it is. Always use 1-2 Long-tail Keywords with frequent recurrence and relevant to the intent of the demographic. An E-Commerce SEO company must be very proficient in using keyword planners. Google Ads Keyword planner is the best, as it is optimized for google analytics.
Mobile friendly Blogs:
Many users tend to read on the go, from their phones. A Mobile optimized Blog will reach the entire bandwidth of the target demographic.
A mobile version of the blog should have
- Easily navigability with minimal scrolling,
- Images and infographics visible on small screens
- Fast loading speed.
Effective Meta Descriptions:
This summary of the blog should be keyword optimized. Make full use of this space to grab user attention. The optimal length is 160 characters at which google truncates it.
E.g: A handicraft firm selling Tanjore paintings, could have the following Metadescription.
Palagai Padam: An expose on the Tanjore paintings of South India
(History and current affairs of Tanjore Paintings. Where to find the authentic art and the artisans behind them)
Notice the keyword Tanjore paintings, combined with the word- authentic, showing reliability. Buyers are interested in finding genuine pieces at economical rates. This Metadescription is a subtle sales pitch.
Alt+Text to boost visibility:
The descriptive text accompanying an image enables Google algorithm to pull it up from your blog on the Image results. This also boosts the chances of your blog being in the top results of the Site search.
E.g: From the example above, of the Tanjore painting blog, an image with the
Alt+Text –Tanjore Painting of Goddess Lakshmi,
increases the search visibility of the blog itself.
They are of course optional, but you can use them to group your blogs. When a user lands on a blog page, the topic tag will lead them to other similar blog posts, increasing the time spent on the site. Topic tags must not be too generic or redundant while refraining from being too specific. Keep the Tags limited to 15 or lesser, and never repetitive.
Use each blog to redirect the readers to other content on your site. Internal Links to other articles with similar content will solve SEO optimization. The reader also gets more information, which helps them revisit your site for further information.
Over a while, much of the information in your blogs go obsolete. There is only so much Ever Green content that can be written. When going for hard facts, if there has been a change, make an edit, or rewrite them. If an older blog, becomes pertinent to a current situation, edit and repost it.
These are the most impactful SEO practices for Blogs. An SEO Service Company must provide at least these minimal tools in optimizing Blogs for their clients. OpenDesigns is a leading Digital Marketing Agency providing the best in SEO services. We welcome the opportunity to help bloggers and businesses alike to upscale through our SEO consultation. Drop your inquiries here