Irrespective of the size of the business, every brand stands to gain tremendously by having a well-functioning, robust eCommerce website. This offers them a new avenue for them to be able to market their services and products. Considering the highly contentious market that we exist in today, any such avenue that offers brand an alternative marketing medium that is unique from all others becomes incredibly advantageous. This makes it possible for the customers of the brand to be able to purchase its products and avail its services right from the comforts of their own homes, while also allowing the brand to save on numerous costs that it would have to incur by maintaining a brick and mortar store. 

The significance of an eCommerce website cannot be emphasized enough. With the events of the past few months, it has become clear to everyone that brands with eCommerce websites and an established online presence are faring much better than those that are completely reliant on physical stores. This blog is written with the intention of enlightening those who are under the impression that acquiring and maintaining an eCommerce website for their brand is not a necessity in today’s economy, of why their thinking is flawed. Listed and detailed below are all the reasons why having an eCommerce website is absolutely imperative for any brand. 

Giving Your Business An Extensive Reach

The only way for any business to transition into an eCommerce brand is to get an eCommerce website. Creating an eCommerce website and maintaining an online presence allows brands to cater to their customers twenty-four hours a day, seven days a week, and make more sales while spending less, than possible by running a 24×7 brick and mortar shop. Maintaining an online presence is all about undertaking comprehensive search engine optimization, posting blogs regularly, creating social media marketing campaigns, etc. With an eCommerce website, a business can also cater to customers from far away destinations and not have to conform to the geographical limitations posed by brick and mortar stores. eCommerce websites also make it possible for brands to constantly keep adding to their product lines and not have to limit themselves owing to the space limitations posed by physical stores. Product lines can be expanded at will and new services can be added whenever needed. 

Unparalleled Accessibility & Convenience

eCommerce websites open the door to a whole new segment of customers, who never would have wanted to make purchases from a brick and mortar store of the same brand. This is owing to the fact that many people lead busy lives and do not have the time to spare to travel to a store just to make purchases. Brands that do not have eCommerce websites fail to exploit this entire segment of customers who will instead end up making purchases from competing brands who already have an eCommerce website in place as well as a well-established online presence. 

Offers Numerous Modes Of Marketing

Having an eCommerce website forces brands to make use of the numerous novel marketing mediums that open up as a result. Everything from content marketing, search engine optimization, email marketing, social media marketing, and PPC ad campaigns are made available for a brand to take advantage of and utilize completely to spread the word about its superior products and services. Not only do these marketing mediums profit the business acquired from eCommerce websites, but they also benefit brands that have both online offerings as well as physical stores. 

Room For Expansion

It is natural for any business to want to expand its range of products and add to the list of services that it offers, as well as extend the reach of its offerings to other far off geographical locations, as the demand for its products and services, as well as its popularity, grows. When compared to the costs that such an expansion would cost for brands relying completely on brick and mortar stores and brands that depend on their eCommerce websites, the difference is massive. Brands can save on large sums of money by maintaining an eCommerce website, if and when they choose to expand their product range and services, just by virtue of the fact that it is much simpler and cost-effective to do so, than acquiring a new showroom, leasing out more space, paying more rent, hiring more sales reps and personnel, etc. 

ODI – Your One-Stop For Jaw-Dropping eCommerce Website Designing Services 

Looking for an eCommerce website design India company that can help deliver that stunning and awe-inspiring eCommerce website design that you have in mind? Then you might want to get in touch with us at Open Designs India, today! Our team of expert website designers possesses decades of experience in designing some of the most popular eCommerce websites found on the web today! 

Through the careful analyzing of your brand’s offerings (its products and services), your brand’s objectives (both long-term and short-term), as well as your target audience and aesthetics, our team will come up with a design that is guaranteed to have consumers pouring in time and again to your website seeking out your products and services, thus making you the go-to brand in your specific niche. Don’t settle for anything less than the best eCommerce development company India! Feel free to reach out to ODI anytime. We’d love to talk to you about how you can transform your brand into a successful eCommerce business in absolutely no time at all and witness real growth!

FAQ

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

What are the new SEO trends of 2021?

SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,

  • Core web vitals : Loading, Interactivity and Visual Stability
  • Google’s BERT: Using Machine learning and natural language processing for intent matching.
  • Keyword research: To identify high ranking keywords.
  • Original content: Value adding content that attracts traffic organically.
  • Voice search: Voice activated searches that include colloquialisms in global languages.
  • Artificial intelligence: Using AI to personalise the customer journey.
  • Video marketing: For visitors to better relate to the brand with audio visual stimulation.
  • Featured snippets: Elevate reputation of the business with features snippets on Google.
  • Influencer SEO: Partner with social media influencers to get their following as customers.
  • EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.

What is the difference between website design and website development?

When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.

Why every business needs SEO?

For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.

  • Send quality traffic your way.
  • Boost the business reputation
  • Get results with inexpensive methods
  • Increases customer engagement with the site
  • Help you understand your customers
  • Help you beat the competition
  • Continuously evaluate and boost performance of the site
SEO is important regardless of whether your company is old or new, successful or struggling, or going through a much needed brand makeover. SEO is an organic and agile process and can be implemented at any stage.

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