People spend hours together every day browsing the web, networking with others, finding new forms of entertainment, learning about things, acquiring new knowledge, working, and more. Shopping online is an activity that all internet users have in common. eCommerce has become a part and parcel of our daily lives. Many people would find it difficult and burdensome to lead their lives in the absence of eCommerce. 

This article is intended to offer an insight into the many different ways in which eCommerce is being used in the modern-day. 

A Range Of Services & Products

While shopping from a physical store more often than not turns out to be a disappointing affair, in that you may not be able to get exactly what you were looking for, and a wide variety of products to choose from, shopping online makes it possible for people to choose any product that they wish to purchase while also gaining the ability to do so from a wide product range. People who depend on shopping from brick and mortar stores will also have to travel to multiple stores just to get exactly what they were looking for. This may be either because a store might not have the product that they were looking to purchase in stock or not sell such a product at all. eCommerce shopping on the other hand makes it possible for people to shift between shops with just a few clicks of the mouse. 

And, when it comes to sheer variety, nothing beats eCommerce shopping. Even if an eCommerce brand does not have a particular product (displayed as part of their product range in stock), customers can choose to place special orders for that product or opt to receive a notification for the product, so that they may be alerted as soon as the product is back in stock, to place an order. 

Access To Cheaper Alternatives 

eCommerce shopping is a cheaper alternative to conventional shopping methods, for both buyers and sellers. While sellers do not have to spend any money on maintaining and renting a showroom, or hiring and paying sales staff who cater to customers coming into the shop, buyers do not have to worry about transportation and making multiple trips to different shops just to get what they want. Businesses that make the transition to becoming an eCommerce brand can offer their products at much cheaper prices than traditional brick and mortar stores, as a result of avoiding all unnecessary overhead costs that come with having a physical store. Sellers are also able to deliver on customer satisfaction far more than they would be able to with a physical store. 

Quicker, More Accessible & Effortless Commerce

eLearning services are perhaps the best and most appropriate example of more accessible and quicker eCommerce. Anyone wanting to gain knowledge on a particular subject matter can sign up for a course in a matter of seconds and learn all that there is to learn (to gain a basic understanding) in a matter of a few days, or weeks, as opposed to traditional learning facilities where one would have to first find the best institution offering the best courses, visit the institution to sign up and pay for a course, make trips periodically to attend classes, write exams, etc. eLearning, on the other hand, makes it possible for one to learn at their own pace, which facilities better and more in-depth learning.

A course that would normally take a year to complete, can either take a couple of months or more than a year, depending on the learning capacity as well as the free time that the learner can dedicate. One might think that online courses and certifications aren’t as respected by employers and don’t look quite as good as traditional ones on a resume. This is however a misconception. Employers have realized that people who have done online certifications tend to have a better and more comprehensive understanding of the subject matter than those who have done traditional courses or programs. One of the most important factors attesting to the benefit of eLearning facilities is that they are far cheaper than traditional courses. Apart from course fees and other costs such as exam registration fees, transportation costs, costs incurred by procuring necessary study material, etc, can all be avoided. People who take online courses are also able to make better use of their time than those enrolled in traditional courses, as they can save on time taken for traveling, and learn at their own leisurely pace.

Take Advantage Of The eCommerce Boom By Getting An eCommerce Website, Today!

There’s no better time for your business to venture into the online space and begin targeting the massive consumer segment that only resorts to eCommerce brands for all their needs, than right now! Putting the groundwork for an eCommerce store and setting about strengthening your online presence will put you in a better position to overtake your competitors. 

We at Open Designs India know a thing or two about developing eCommerce websites that sing sophistication. If you’re on the lookout for an eCommerce development company with the expertise and experience required to develop stunning and advanced eCommerce websites, then you will find that we are the one-stop eCommerce website design India firm, for all your needs. Reach out to us right away! We would love to tell you how an eCommerce website for your business will result in your brand’s instant overnight success.


What is ROI?

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What would be the E-Commerce future in India?

By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

Leave a Reply