By 2020, Consumers will manage 85% of their relationships without talking to a human! Consumers are more likely to do their own research about your company before your first point of contact with them and that is through the blogs. A blog with high-quality content also helps build brand loyalty, increase inbound links, further increasing conversion rates.
Read on to know about our Insights to keep pace with the Digital Space!
Overflowing ideas and templates, posters and banners all set for release, but how? Struggling to market your business? Here are some tips to follow to be the talk of the social media. Establish a strong base unique to your product. Social media is a wise way of promoting as...
, , B2B Marketing
Why Social Media for B2B Companies? Up till recently B2B organizations were using social media for posting white paper, content and varied ads. In the recent times social media is becoming more interactive with live videos and features like story telling through pictures and gifs. This has changed the...
Social media are forms of information and communication technology disseminated through social interaction. Social media rely on peer-to- peer networks that are collaborative, decentralized, and community driven. In recent years, social media has emerged as a popular medium for providing new sources of information and rapid communications, particularly during...
The art of arranging type, to make the content readable and appealing, is called Typography. The key elements of typography involve Line length, Line spacing and Kerning (spacing between individual characters), besides Typeface and Fonts. The major difference between typeface and fonts is, Typeface: Family of fonts with similar...
India is a land of many languages and dialects. Hindi is the official language and a sizeable population speaks Hindi while the rest are comfortable in their regional language. Though English is spoken in the metros and is the recognized official language, a majority of the Indian population do...
Today, one’s existence is linked to their presence on social media. Here is a tool, a channel of information so powerful that it has transformed the way we interact with our peers, our family and friends. It is often thought that social media is for the youth, the working...
Inbound all the way! Inbound marketing is an interesting and effective strategy that brings customers ‘in’ as against businesses having to reach ‘out’ to them. As Laura Fitton, Inbound Marketing Evangelist says, “Focus on the core problem that your business solves and put out lots of content and enthusiasm, and...
The popularity of Social Media as a marketing tool, rose in the last decade as more and more companies realized its true potential and began using it to their advantage. Is SMM really that important? If you are asking that question, then thank goodness you are reading this blog...
Social Media Monitoring Tools You no longer have salespeople knocking on your door and rousing you from your sleepy stupor in order to extol the virtues of their products. Neither do you have the pretentious counter girl looking down her nose each time you ask a question. Rather, you...
“Can we measure the ROI of social media?” the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. It’s possible that this is because many companies haven’t figured out the right way to measure the ROI of their efforts — so...
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