With digital marketing becoming the primary form of marketing, it is important to design websites that have a strong target appeal. Graphic design increases the potential of the site to bring more traffic and conversions. Here’s why Web Design services use Graphics to amplify website content. 

Builds a strong brand identity

The Graphic design is the first impression that a visitor forms of your website. The colour tones and images represent your brand and must be unique and relatable. The design and theme will help people associate with your brand even without the name and logo. 

Increases Website Traffic

Humans have always been more attracted to visual stimulation than others. Visitors must find the overall design attractive enough to boost the incoming traffic. Graphics are very useful in creating User-generated content. Images and other visuals are more likely to be shared than plain text. The image will be easily imprinted on their minds compared to the vast amount of text they see on the website. 

Sustains interaction of visitors with websites

Over the first quarter of the financial year of 2020-2021, we have noticed a sudden surge in E-Commerce businesses. If you are designing an E-Commerce website, the images are key to lead conversions. Web design services use images and infographics as the best representation of products and services that no amount of text can justify. 

Powerful SEO tools

As seen above, graphics lead to more screen time, clicks, and share. Google’s algorithms rank the sites organically by these factors. More information about the products and services will catch the attention of visitors, extending the time spent on the site. Create titles and names for the images. Always use Alt+Text to ensure that search engines can pick up on the information easily. 

Supplement the textual content

Not everyone is equipped to process text in the same way. Graphics add value to the content, by providing clarity to the visitor. Large quantities of data cannot be processed easily when presented in the form of text. Infographics on the other hand, easily convey the information and help the viewer understand its scope. 

Even viewers with a language barrier can grasp the information, thus reaching a multilingual audience.  

Adds a splash of Colour 

Scrolling through seemingly never-ending text on the website will surely cause visual fatigue. Graphics along with a complementary colour theme will give a vibrancy to the website. The colour palette must be chosen to go with the purpose of your site. ( Make text as a hyperlink to choosing colour theme for website blog).  Images increase the appeal of the site. They act as much needed breaks in the text. 

How to effectively use Graphics in Website design

Decide on the template:

Plan the design beforehand, by going through sample websites. Stick to ones that have a similar purpose. Sit with the web design service provider to coordinate the outline of the website along with its embedded graphics. The design will undergo changes as it progresses, but an initial plan kickstarts things. 

Avoid Graphics of Large Size:

Graphics of larger sizes will increase the loading time of the site. Optimise the image to be clearly visible on any screen size, while keeping the file size as small as possible. 

Maintain the Structure:

The graphics must fit seamlessly into the existing structure. The graphics must complement the content and make the user engage with the website. Out of alignment images or theme disparity will take attention away from the purpose. 

Use images judiciously:

It may be tempting to use a lot of images instead of text. However, this will drastically slow down your site. The appearance of the website becomes busy and cluttered. 

Textual alternatives:

Always use Alt+Text to enable search engines and viewers with disabilities to access your website. This is extremely useful when you use the image itself as links to other landing pages. 

Maintain consistency:

Make the graphics consistent across all online platforms.  Good Web design services create visually comforting graphics that ease the visitor into spending more time on your website.

Open Designs is the best web design and development company in Chennai. We render some of India’s best SEO services that have helped our clients capitalize on the sustained potential of their websites.  


Does dark mode website design really help your business?

Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.

What are the benefits of web designs services?

Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.

What are the newest trends in website design?

Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.

What is the best way to build your website?

Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.

  1. Choose a web developer. Find a web developer with experience and knowledge of website design.
  2. Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
  3. Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
  4. Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
  5. Publish your website: Now that your website is designed and done, you are ready to publish it.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

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