It was very clear from the start that the massive growth in E-Commerce in 2020 would continue on into 2021. The pandemic prompted individuals and even well established brands to go online.

E-Commerce like everything else in the universe is subject to short lived and long standing trends. Catch up on these awesome E-Commerce trends that Open Designs is implementing for E-Commerce website development in Chennai. 

  1. Artificial Intelligence

Artificial Intelligence, affectionately called AI is making its rounds in all industries and E-Commerce is no exception. From making personalised recommendations to dynamic web pages, AI has pushed the automation of E-Commerce. It frees up your human resource that can be diverted to less intensive tasks. AI is used to read into search histories customise user experience in E-Commerce website development in Chennai.  

  1. Voice Commerce

At least 51% of the homes worldwide are expected to have a Smart Speaker by the end of 2021. The primary mode of communication with these devices is through voice commands. Voice commands are distinct and phrased differently from typed search phrases. Thus E-Commerce sites need to be optimised to account for voice activated shopping. 

  1. Omni-Channel marketing

Omni Channel marketing has the advantage of reaching almost every potential customer on a variety of social media and digital platforms. It is one of the marketing strategies that helps you reach a high volume of good leads. It works great for E-Commerce businesses that have customers from a wide range of demographics. You also get a lot of valuable data on the customers from the respective platforms. 

  1. Variety of Payment Mode

Consumers worldwide are realising the advantages of using digital wallets. They give access to attractive discounts and offers that the supplier cannot provide. E-Commerce sites are offering a variety of payment modes like EMI, buy now pay later along with unmatched deals, in addition to credit and debit cards, and wire transfer. They increased the customers’ buying capacity. 

  1. Dynamic Pricing

The demand and supply loop allows you to both get rid of stock by slashing prices as well as get full profits from minimal stock which has the highest demand. It is also termed as Surge pricing, Demand pricing or Time-based pricing. By employing Dynamic pricing, you can maximum profits while still having the customer avail maximum benefits. 

  1. Mobile Shopping

Over 75% of the world’s consumers are shopping from their mobile. In this fast paced world, no one has time to sit down at their desk and browse on their computer. They prefer shopping on the go from their phones. Increased access to the internet is another reason for this. The E-Commerce site needs to be responsive and adapt to mobile devices. You can also create dedicated apps to enhance their user experience. 

  1. Thrift Shopping

The resale market is expected to reach over 69% by the end of 2021. Customers are becoming more environmentally aware and the impact of commercialism. Resale makes luxury items accessible to the common man. It reduces the load on raw material supply and is generally more eco- friendly. From fast fashion to furniture and appliances, anything can be resold as long as they have been gently used.

  1. Virtual and Augmented reality experiences

Over 60 Billion US Dollars was spent on developing AR and VR technology in 2020. Now you can use that to your advantage in 2021. VR and AR enables customers to virtually experience the product or service before buying it. The shape, scale, size and texture can be seen in detail. It is most popular with the tourism industry as they allow customers to experience the locale beforehand.

  1. Social Commerce

Social Commerce is the use of Social Media platforms to sell products and services. They can shop from the same platform through shoppable ads. This is a great way to get customer’s attention and engage with them immediately. It gives you access to a lot of data on your consumers in addition to increased conversions. 

  1. Partnering with influencers

More than 50% of the followers of an influencer buy the products recommended by the influencer. Partner your E-Commerce brand with a relevant influencer to get a boost in sales. They are inexpensive and the time taken to reach customers is reduced by half. There is also a lot of user generated content from their following.

Open Designs is an E-Commerce Company in Chennai that has been operating for the past 20 years. We are responsible for a lot of E-Commerce development in Chennai. Our professional services and on time delivery can help you implement the latest E-Commerce trends to give your business the desired boost.

FAQ

What are the types of E-Commerce?

There are 4 main types of E-Commerce –

  • B2B (Business to Business) – Here, a business sells its products or services to another business. In a majority of cases, the business that is at the buying end further sells the products or services to the consumers.
  • B2C (Business to consumer) – This is the most common of all the types wherein a business sells its products or services directly to the consumer.
  • C2B (Consumer to Business) – This is where consumers sell products or services to the companies.
  • C2C (Consumer to Consumer) – This is where consumers exchange goods and services among themselves and make money by charging transaction or listing fees.

What would be the E-Commerce future in India?

By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

What is the difference between website design and website development?

When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.

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