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The chaos of 2020 left us trying to establish our footing in 2021 as firmly as possible. A virtual boom happened that led to the creation of a billion new websites. Now, what would make yours stand out from the rest? Catch up on the 9 new stunning web design trends for 2021 compiled by the best website design company in Chennai.
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Parallax Animation / Parallax Scrolling
Parallax animation or scrolling is an animation technique where the background moves slower than the elements in the foreground. It creates a 3D illusion out of a 2D screen. This technique has been around since the 1930s for creating animations in cinema. It creates an immersive theatre-like experience for the viewers. It boosts customer retention as the animations are more attractive.
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Horizontal scrolling
Horizontal scrolling isn’t a new concept. However, it was shunned by the design community as a major faux pas. But now it has made a comeback in the most practical way possible. It still is a cumbersome feature if used on the main content. But secondary data like image carousels can be displayed with this feature. The horizontal scroll opens the choice to the viewer to continue scrolling if they are interested.
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Neumorphism
This design trend is a portmanteau of the words New and Skeuomorphism. It presents elements on the screen with a soft, extruded, almost vacuum-formed plastic-like rendering. The design is very minimal but offers a soothing image to the viewers. The best web design companies use it to transform flat form elements into soft, relatable, 3D elements. It is a great way to get your customers to focus on the main elements like CTAs.
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Comfortable colours / muted colours
Like neumorphism is used to create soothing elements, the colour palette should also align with this design. Soft, pastel colours with muted contrasting colours create comfortable visuals. This kind of colour theme works great when using traditional print or hand-drawn text and illustrations design.
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Scrolling transformations / Scrollytelling
Scrolling is one of the ways the users interact with the website. Each scroll generates a response from the screen. Scrolling is used to spark entire design changes like colour themes, animations, etc. It heightens the experience for the user, generating interest in the content. Make sure that the design changes aren’t too distracting.
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Multimedia experiences
Creating a multimedia experience on your website involves a combination of text, graphics, video, audio, and animations to make the screen come alive. When this is used along with closed captions and alt+text, it becomes an inclusive experience for a bigger customer base. Get a professional web design company to render this feature on your site.
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Augmented Reality experiences
Following Multimedia, there are Augmented Reality experiences aimed at improving UI/UX. E-Commerce and travel sites are taking full advantage of the AR technology to help customers envision and experience their products and services virtually. It is helpful to customers who suffer from social anxiety to avoid physically entering the stores.
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Dark Mode
Designers and users alike are embracing the dark mode concept. Black or a near-black background with white text and greyscale graphics form the dark mode aesthetic. It gives a certain elegance to the website or app, expected from black themes. It reduces power consumption and strain on the user’s eyes. It is the most comfortable mode for users with light sensitivity. For others, you can offer a toggle button to alternate between dark and light modes.
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Colorless design
Colour – Less design is the ultimate trend for minimalist designs. The entire website is in greyscale until the user hovers over some elements. They get transformed to colour. It keeps the attention of the user on the elements you want them to focus on. The text is easy to read, and the CTAs pop out of the screen.
Open Designs is the best website design company in Chennai that has been around since websites became popular in the business scene. The experts here help you stay on par and ahead of the web design trends. Get professional help from the leading web designing company in Chennai.
FAQ
Does dark mode website design really help your business?
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
What are the benefits of web designs services?
Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.
What are the newest trends in website design?
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
What is the best way to build your website?
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
