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We often assign specific industries to nations and are quick to attribute specific commercial categories to those countries. Naturally, history, geography, statistical data and politics contribute a huge role in our judgements but it cannot be ignored that we rarely change our opinions and often end up stereotyping the economy and its people.
Our case in point being the GCC (Gulf Cooperation Council).
Yes, we’re certain that the second you read Gulf Cooperation Council the picture that sprang to your mind was that of natural gas reserves, petroleum and crude oil, isn’t it?
Striking Oil
Believe it or not, a lot of the GCC’s economy depended on agriculture in the early 1800’s and it was only much later that the GCC struck oil. Literally!
Abundant oil reserves in Saudi Arabia accounting for nearly 267.91 billion barrels means that there are nearly 11,545.7 thousand barrels that there are exported per day (2012 figures). The undisputed Oil king, Saudi Arabia accounts for being one of the largest reserves and exporters of oil on earth.
Some more fuel for thought
While much has been spoken about the Gulf’s obvious commercial advantage, we’d like to shift the focus a bit and point out some data that’s fuel for thought-
– An overwhelming number of organisational leaders in the Middle East stated that amid the sweeping changes in the world on account of technology and social media use, there has been considerable penetration with regard to the average common man.
– Corporations, however, are yet to fully embrace technology and social media overall. That said, there is a (to put it mildly) massive tidal wave of digital upheaval that is presently underflow.
And it promises to herald a new wave of techno savvy, socially relevant digital change like never before.
In fact data suggests that in UAE and Bahrain alone nearly EVERY SINGLE PERSON will possess a smartphone and consequently, the online social presence will be over 65%.
Leading from the front
As mentioned above it is established that the market potential is huge and there is a huge opportunity cost for those corporations who are quick to adopt digitisation.
But technique is everything, especially when it comes to heralding profitable digital change.
And when it comes to technique, digital strategy is a ballgame like no other.
Opportunity cost and digital technique- The connect
Content is key today no doubt but visuals are even more important. And the fact that they both most coherently come together to take the reader on a co-partnered journey is what we like to call as ‘Digi art’.
Here, take a moment and reflect on the beautiful fairytales that we’ve all grown up on. Cinderella, Snow White, Rapunzel, Fox and The Grapes, these stories are so engraved in our minds that we often remember every full stop and comma, picture and expression in each one of them.
Now take away those pictures, those expressions and strip it of its rich prose and you’ll find that what remains is a mere set of words running one after the other.
Not very interesting, is it?
C is for Content, V is for Visual.
Creatively strategized content coupled with smart videos and pictures has the capability of creating a beautiful story in the mind of the customer.
What’s more, a well scripted visually rich storytelling session can actually compel the consumer to add to your business, making your generation rate prolific in the process.
Add to this engaging emotional content that is inspirational and forward looking and what you have is a mesmerising meaningful storytelling session that has established a beautiful relationship between brand and viewers.
Let a well scripted visually interspersed, content rich story work wonders for your brand, you won’t regret it for sure?!
FAQ
Does dark mode website design really help your business?
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
What are the newest trends in website design?
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
What is the best way to build your website?
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
What is the difference between website design and website development?
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.
