Call-To-Actions or CTAs are one of the most important elements of websites and online marketing campaigns. Consumers have become picky and educate themselves before making choices online. Thus your CTAs need to be up to mark to reach the desired conversion rates. Here’s what the best web development company in Chennai does to implement high conversion CTAs.
Base CTAs on consumer needs
The online market only exists as long as you can satisfy the needs of the customers. Consequently, the CTA’s only work as long as you address consumer needs. Whenever a customer is willing to spend money on a product or service, they need to know if it would be of value to them and if they are getting their money’s worth. If your CTA convinces them that the answer to the above questions is Yes, then you can get them to convert.
Make them Obvious
The CTA’s must stand out in sharp contrast to the rest of the content on the web page. This is important to get the visitors to click on them. If the CTA blends into the rest of the page, they are likely to miss it. The recent trend is to incorporate sound effects to draw attention to the CTA. This way even if the visitor scrolls past it, the sound will make them stop at it. Web design agencies use effects like 3D, make the text bigger, use sound and visuals to push them out of the page.
Keep customer on the customer journey
The CTAs must be a vital part of the navigation in your customer journey. Sometimes it can be used to skip through the middle stages and take them directly to what is your final intent. Say a customer is browsing through your website that sells custom software, the CTA could simply state – Click for free 1 Week Trial. This will incentivise the consumer to test the product before making the purchase. Most customers are willing to go through with a buy when they have seen the result for themselves.
The curiosity to know what will happen is more effective in conversion than to let the consumer know what they can expect. If the CTA content is creative and evokes curiosity, then it gets the customer to press the CTA button. Emotional triggers like delight, surprise, fun, reliability are great for boosting your CTR (Click Through Rate). These emotional triggers are taken advantage of by Web design companies to will the consumers into following through with CTAs.
Anchor Text CTA
Anchor Text CTAs have been proven to lead to more conversions than regular CTAs. An anchor text CTA is nothing but a standalone part of the text, placed in between the main content that leads to another landing page. They are slightly larger than the regular text and smaller than the main headings, to make them pop out from the page. This form of CTAs are mostly used to lead the consumer to more relevant content.
Pop-out with Colours
Colour contrast is a great way to create a CTA that stands out. There is no right colour for CTAs, and one can use almost anything that makes the CTA pop out from the rest of the text and images. Preferably it should be in direct contrast to the existing colour theme of the website. A study by HubSpot found that contrasting CTA’s boosted conversion rates by 21%.
Personalise Email CTAs
Drip marketing is one of the most important tools in E-Commerce. As such, it is imperative that CTA’s be used in Emails to create more leads. First, consumers are more likely to open personalised Emails. Second, personalised CTA’s are more likely to be clicked. Deliver the customisation to cater to all sorts of demographics like location, gender, purchase history, browsing history, etc.
Open Designs is one of the best web development companies in Chennai, which has 20+ years of experience in creating websites with high conversion CTAs. They have analysed the trends and come up with the characteristics of the most effective CTAs. Reach out to the experts at Open Designs to amp up the CTA action on your website.