Call-To-Actions or CTAs are one of the most important elements of websites and online marketing campaigns. Consumers have become picky and educate themselves before making choices online. Thus your CTAs need to be up to mark to reach the desired conversion rates. Here’s what the best web development company in Chennai does to implement high conversion CTAs. 

Base CTAs on consumer needs

The online market only exists as long as you can satisfy the needs of the customers. Consequently, the CTA’s only work as long as you address consumer needs. Whenever a customer is willing to spend money on a product or service, they need to know if it would be of value to them and if they are getting their money’s worth. If your CTA convinces them that the answer to the above questions is Yes, then you can get them to convert. 

Make them Obvious

The CTA’s must stand out in sharp contrast to the rest of the content on the web page. This is important to get the visitors to click on them. If the CTA blends into the rest of the page, they are likely to miss it. The recent trend is to incorporate sound effects to draw attention to the CTA. This way even if the visitor scrolls past it, the sound will make them stop at it. Web design agencies use effects like 3D, make the text bigger, use sound and visuals to push them out of the page. 

Keep customer on the customer journey

The CTAs must be a vital part of the navigation in your customer journey. Sometimes it can be used to skip through the middle stages and take them directly to what is your final intent. Say a customer is browsing through your website that sells custom software, the CTA could simply state – Click for free 1 Week Trial. This will incentivise the consumer to test the product before making the purchase. Most customers are willing to go through with a buy when they have seen the result for themselves. 

Create curiosity

The curiosity to know what will happen is more effective in conversion than to let the consumer know what they can expect. If the CTA content is creative and evokes curiosity, then it gets the customer to press the CTA button. Emotional triggers like delight, surprise, fun, reliability are great for boosting your CTR (Click Through Rate). These emotional triggers are taken advantage of by Web design companies to will the consumers into following through with CTAs.

 Anchor Text CTA

Anchor Text CTAs have been proven to lead to more conversions than regular CTAs. An anchor text CTA is nothing but a standalone part of the text, placed in between the main content that leads to another landing page. They are slightly larger than the regular text and smaller than the main headings, to make them pop out from the page. This form of CTAs are mostly used to lead the consumer to more relevant content. 

Pop-out with Colours

Colour contrast is a great way to create a CTA that stands out. There is no right colour for CTAs, and one can use almost anything that makes the CTA pop out from the rest of the text and images. Preferably it should be in direct contrast to the existing colour theme of the website. A study by HubSpot found that contrasting CTA’s boosted conversion rates by 21%. 

Personalise Email CTAs

Drip marketing is one of the most important tools in E-Commerce. As such, it is imperative that CTA’s be used in Emails to create more leads. First, consumers are more likely to open personalised Emails. Second, personalised CTA’s are more likely to be clicked. Deliver the customisation to cater to all sorts of demographics like location, gender, purchase history, browsing history, etc. 

Open Designs is one of the best web development companies in Chennai, which has 20+ years of experience in creating websites with high conversion CTAs. They have analysed the trends and come up with the characteristics of the most effective CTAs. Reach out to the experts at Open Designs to amp up the CTA action on your website.

FAQ

Does dark mode website design really help your business?

Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.

What are the benefits of web designs services?

Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.

What are the newest trends in website design?

Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.

What is the best way to build your website?

Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.

  1. Choose a web developer. Find a web developer with experience and knowledge of website design.
  2. Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
  3. Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
  4. Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
  5. Publish your website: Now that your website is designed and done, you are ready to publish it.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

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