To run a successful E-Commerce website, you need successful Sales Campaigns. The online market is highly volatile and you need expert help to navigate its choppy waters. Here’s what the Best E-Commerce Website Designing Company in India has to say on creating high conversion sales campaigns. 

Pre-requisites to Sales Campaigns:

There are 3 important things to finalize before you implement the E-Commerce Sales campaign. With the data collected towards the points below, you can successfully wield the campaigns the way you want. 

Analyze the audience:

Collect all the demographic data about the target audience. This helps you devise the best method to reach that audience. This demographic data is the raw material that the E-Commerce development companies work with. This is collected from the browser cache, cookies and by conducting target specific surveys ahead of the campaign. 

Fix the budget and time frame:

Figure out how much you want to spend and what is the best time frame to implement it. Google Web Analytics comes to your help with assessments to identify the most effective and economic channels to run the campaigns on. Even on a low budget, E-Commerce website designing companies in India, turn to organic marketing and influencers to promote your brand. 

Evoke emotions:

If you pay close attention to ads, you will realize they are selling emotions rather than their products or services. The intention is to evoke the right emotions that make the consumer feel the need or desire for the product. There is no hard code for this, and you need to focus on the reaction of the major portion of your target audience. 

Types of Marketing:

There are different types of marketing techniques to devise the campaigns, the most common of which are:

Content Marketing

Content marketing can be used to promote awareness among consumers about your brand. This is an indirect method of marketing that generates leads by adding value to the customers. E-Commerce Website Designing companies in India use Long-form content like blogs, user guides, videos, podcasts, and interactive online sessions to engage customers. 

Email Marketing

E-Mail marketing is a great way to promote your E-Commerce business and remind customers of abandoned carts without being too intrusive. Email addresses can be obtained from surveys, sign-ups, and other data capture methods from your own website. Email marketing is literally free and can be sent in bulk. Throw in a little personalization and getting your customers to click on them becomes easy. 

Google Adwords

You can bid for keywords on Google Adwords. Google has an assessment of your site based on the CTR, customer retention, landing page relevance, etc. This assessment determines how much the keywords you bid on would cost. Google Ads are promoted based on the intent of the user. If you can match the user’s intent then, it is relatively easy to break through. 

The above marketing techniques can be used in the following types of campaigns.

Time-bound campaigns

Sales on E-Commerce sites always experience short bursts of high volume purchases during festival seasons. You can use this to your advantage by offering time-bound discounts either on your own clearance periods or during the holidays. These short-period campaigns are sure to deliver the sales you wish for. 

Offer based campaigns

There are so many types of offers you can put up online. The most successful sales campaigns are ones that offer Free Delivery, Discounts on minimum order values, personalised coupons, and clearance sales. Such campaigns may not always guarantee a high volume of smaller purchases, and simultaneously promote the brand among new users.  

Social Media linked campaigns

Social Media Platforms like Facebook, Instagram, etc offer advertising and even sales linking on their accounts. Whether it is ads, direct sales, or simply content marketing, social media is an effective method to reach a wide audience. The data from social media gives you valuable insights into customer buying behaviour. 

As a business, you can easily whip up E-Commerce sales campaigns with the help of the best E-Commerce company in Chennai, Open Designs. They have worked with over 500 E-Commerce businesses from start-ups to industry giants to create successful sales campaigns that are creating cultural and creative impact worldwide. 

FAQ

What is ROI?

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What would be the E-Commerce future in India?

By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

Leave a Reply