You know you have a serious customer when they get as far as the Contact Us page of your site. The contact made through the Contact us page, could be a tipping point in your sales funnel. So how does one make the interaction with the Contact Page so great that the customer is convinced about your business?
Here’s how the top web development companies in Chennai are designing the Contact Page that is actually helpful to the customers.
Make the Contact Us page easy to find
Let’s start with the most basic tip. If this is your first business website, you are bound to pull out all the stops and that includes fancy titles and fonts. Don’t do that!
Use a common phrase that just about anybody would understand. Phrases like Contact us, Help, Support, etc work best as they are very clear about their intention. Now you need to place the link somewhere on your page where customers can easily find it. The usual places that one finds the Contact Page link are on the main menu on the header bar. This is easily the most prominent location and is used by the top web development companies in Chennai. Some websites opt to place the link in the footer which is where people might go for easy navigation to all parts of the website.
Keep it as simple as possible
All of us have the shared experience of spending hours and hours on customer support calls, and not getting anywhere close to what you want done. The customer should never feel helpless when they hit the Contact us page of your site. The most common form of contacting a business is by using a Form. Now all you need to do is keep the form as short as possible.
Stick to asking them the essentials. For example if the customer wants clarification about an order delivery, let the form be something along the following lines.
Reason: < A Drop Down List>
Message: < A text box with a character limit>
Attachment: < A link to attach supportive images and documents>
This is the simplest form format that covers the bare essentials. You can build on it to fit your needs. Additionally the top web development companies in Chennai direct them to other channels of help like FAQs, newsletters, resources like blogs and instruction videos.
Make the page more personal
The customer is no more satisfied in dealing with nameless people or AI. They need assurance that an actual person is working on solving their problem. This can be achieved in one of two ways.
Method 1: You can use an actual support chat with AI chatbots or live personnel. Include a picture and have the support staff introduce themselves by their name or an assigned name. Don’t even try using stock photos, as customers can easily see through such ruses. Have the support staff address the customer by name. This gives them the feeling that the company cares about them.
Method 2: You can include a photo carousel or simply a header of images above the contact form, with pictures of your customer support staff. The top web development companies in Chennai include their names below the photos, so the customers can put a name to the face. Consequently when the customer receives a reply with the support staff name, they can tie the name to a photo of the person, and feel assured that they are having an actual conversation and not a stock reply.
Give them a timeline for the response
It is extremely difficult to attend to the customers’ concerns then and there. Businesses usually note down the issue through the contact form or a ticketing system. Then tickets are assigned to customer care personnel who get back to the customers after the issue is resolved. But in most cases the customer is left clueless as to when they get their solution. Each hour is a test of their patience and a weakening of their faith in the brand or business.
Make sure you include an average response time or an actual response time based on how much time it would take for your team to resolve the problem or query. This timeline, even a rough one, relieves them from having to keep checking their mail or phone for the response constantly. Better yet, if you respond within the timeframe you specified to them, it bolsters the customer’s confidence in the business.
With these tips in mind, if you are looking for a competent web developer to design your site, then look no further than Open Designs. We are one of the top 10 web design companies in Chennai, with an experience of 20+ years in web development and digital marketing. Our web design services in Chennai are by far the most customised solutions at attractive rates.
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
There are several ways to increase and divert traffic to your website. Listed are a few that you might be interested in.
- Invest in some paid advertising that will guarantee you results.
- Open Social Media accounts and post attractive content regularly.
- Use attractive titles that make browsers want to open the link.
- Review and up your on page SEO game.
- Target long tail keywords with colloquialisms for each customer location.
- Indulge in some guest blogging that will build external links
- Strengthen internal linking to subtly encourage more customer interaction.
- Make your site responsive to be accessible on all devices.
- Improve site loading speed to reduce abandonments.
- If you are an E-Commerce site, post clear and attractive product images.
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.
For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.
- Send quality traffic your way.
- Boost the business reputation
- Get results with inexpensive methods
- Increases customer engagement with the site
- Help you understand your customers
- Help you beat the competition
- Continuously evaluate and boost performance of the site
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.