Brand visibility can help customers recognize a business easily as they can easily get associated with a brand. It can get affected in many ways as the competition in the market is higher than ever. No matter how popular your brand is, you should make proper use of a keyword planner.
Keywords can help your marketing team to devise a brand visibility strategy effectively. They also help with understanding the sentiments of your customer base so that you can target them specifically.
Monitoring brand visibility is something that most businesses miss out on. It can help you monitor and measure the effects of your marketing efforts. You can easily prepare a brand visibility report by analyzing customer responses, market research data, and competitor analysis. Based on this report, you can look for the areas that need development to strengthen your reputation in the market.
Almost every business in the market is chasing marketing managers to devise an effective marketing plan. Branding is a complex process and something that can be done in a day. One needs to lay a solid foundation in the market to build brand visibility and there are several contributing factors to it.
You need to track each one of them and develop your business branding ideas to get expected results. Brand visibility is important for businesses in every sector as the competition keeps getting tighter. By earning a good reputation in your business, you can keep the clientele steady and boost the overall revenue.
Content marketing is the stronghold of your business. Your customers will get to read about your business only with the content you create. They carry a great deal of information about your business and services. Putting quality content related to your business will help to gain trust from your customer base.
Although there are chances that people might get to hear about your company and services through word of mouth, it won’t be impactful. The evolution of the internet paved the way for customers to easily interact with businesses and has become a must-have thing for companies. Your brand will lose respect in the market if there is no communication between the company and the customer base.
To ensure a successful existence in the digital space for a long time, an online marketing business can be a perfect way. Here are some strategies that can help increase your brand awareness:
Ensure a consistent brand identity:
Brand identity will reflect the values of a company and the quality of services provided by them. People will judge a company and decide whether to avail services from them based on the initial interaction. Brand language, theme, design, messages, colors, logo, content, etc., should blend seamlessly with a company to ensure a consistent brand identity.
If you notice the brand visibility strategy of premium brands in the market, you will be able to notice unique business models and objectives. Their consistent efforts over the years on every online and offline channel would have paid off in establishing a strong position in the market.
Make use of social media channels:
People spend a significant amount of time in a day on social media channels. Right from traveling in public transport to chilling with their favorite food, people keep a keen eye on social media platforms. In older days, billboard placements played a major role in the impact of branding as the maximum number of people should look at it. Although we have come a long way in terms of technology, the basic things haven’t changed.
Social media is where people spend a lot of time and it can also be the perfect place to get started with your marketing efforts. You can also try hosting contests on social media channels as they can be a perfect way to boost your presence. Although it is not necessary for everyone to win, they will feel better if they get a personalized message from your side.
You can also conduct contests asking them to upload a testimonial or videos. Sharing recipes, uploading creatives, drawing something, etc., are some of the most popular social media contests.
Publish high-quality content:
Backlinks will always be an important part of Google’s ranking factor. Despite going through several transformations, high-quality backlinks still add weightage to the overall online presence. Guest blogging can be the perfect way to get high-quality links but it is not that easy. Well-established personalities in digital marketing use guest blogging as their brand visibility strategy to increase their backlink portfolio and establish a strong presence in the market.
Guest blogging can get you highly valuable, authentic, and fresh content which can also be an authoritative source of information for your customer base. You can easily rank higher in Google search results and increase the overall brand visibility. However, your efforts must not stop at guest blogging as there are other types of content that you can use to diversify your marketing strategy.
Infographics attract a large number of followers as they are easy to follow and visualize massive data seamlessly. They are perceived as a valuable source of information and people will trust them easily. They can have a significant impact on your website’s traffic. Infographics can also help you earn backlinks from authoritative websites and can be incorporated as a part of the content marketing strategy.
Humanize your brand:
Providing a personalized experience for your customer base will help with humanizing the brand. You can easily build vibrant communities online and communicate with them regularly. You can also publish client and employee testimonials to reverberate your brand identity among your target audience. By building stories around your brand, you will be able to show the human side of your company and build a strong connection with the brand.
Make use of influence marketing:
The millennial generation is attracted to celebrities as they are considered idols. The word “influencer” itself has gained a buzz over the past few years. Influencer marketing can be incredibly effective at boosting brand visibility. You can easily connect with the audience by choosing the right influencer and getting them to work on an effective marketing strategy. Collaborations with celebrities and influencers may be heavy on your pocket but they can help get attention from a large group of the target demographics.
Conduct keyword research:
Analyzing the search intent of the target demographic is very important when it comes to online marketing. It can help with devising your marketing strategies and bringing up the faults in them. You should map out the customer journey and align them with your keywords accordingly to ensure that you stay within their intent. The increase in the number of smartphone users has given rise to more voice searches, which leads to an increase in the usage of long-tail keywords. Plan accordingly and incorporate proper content to get proper results.
Increasing brand visibility needs consistent efforts from your side for a long time as you need to stand out in the overcrowded market. Try incorporating the above-mentioned strategies into your brand visibility strategy to achieve spectacular results. Dare to experiment with marketing strategies to see what works the best for your business in the current market.
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,
- Core web vitals : Loading, Interactivity and Visual Stability
- Google’s BERT: Using Machine learning and natural language processing for intent matching.
- Keyword research: To identify high ranking keywords.
- Original content: Value adding content that attracts traffic organically.
- Voice search: Voice activated searches that include colloquialisms in global languages.
- Artificial intelligence: Using AI to personalise the customer journey.
- Video marketing: For visitors to better relate to the brand with audio visual stimulation.
- Featured snippets: Elevate reputation of the business with features snippets on Google.
- Influencer SEO: Partner with social media influencers to get their following as customers.
- EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.
For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.
- Send quality traffic your way.
- Boost the business reputation
- Get results with inexpensive methods
- Increases customer engagement with the site
- Help you understand your customers
- Help you beat the competition
- Continuously evaluate and boost performance of the site