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Local SEO is a contentious issue for Google, which highlights the fact that we’re all trying to find things that are physically close to us! One can’t ignore that the best local SEO services are a great investment, but at the same time do not overlook the other ways your retail location can benefit from digital. 46% of all Google searches are for local information, if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, if you want your business to remain relevant, local SEO is essential.
We’ve created a comprehensive guide to help you optimize your business for local SEO, which will cover the best local SEO services tips and tools. You’ll have a firm grasp on how to optimize your business to reach potential customers who use local search to decide which products or services to purchase. Local SEO can be a little puzzling and appears to be a bit of a black hole to some people, but we have degraded some of the best ways to optimize your website for local SEO for your browsing pleasure!
Web Page Optimization
Your homepage should make it very clear who you are, where you are, and what you do. Make it simple for Google to acknowledge these aspects of your company. This information must be clearly stated in your web page title tag, the header tag, and the Meta description.
Optimizing Meta description
There has been much discussion about whether or not page title tags and Meta descriptions are still useful. Whether or not they are still a ranking factor, they are still a huge part of a potential visitor’s first impression of your website. If you’re focusing on the best local SEO services, your page title tags should include the name of the city you want to be known for. Optimize your page title tags to include the city’s name as well as the product or service you provide.
Every product and service needs its description page
Stop attempting to consolidate, it isn’t good for SEO and it isn’t good for local SEO. Each of your product offerings must have its page if you want to apply a service schema to them. So, in addition to being an overall SEO best practice in that it helps to paint a clearer sitemap for search engines and helps your service pages rank for that specific offering, it also opens the door to specific schema applications. Some of the SEO companies in Chennai are providing this kind of service.
Take Control of Your Google My Business Page
According to one study, 56% of local retailers haven’t claimed their Google My Business listing, so if you haven’t already, this is your first step. After you’ve claimed your listing, make sure it’s fully completed and optimized. The final step is to check your business listing regularly to ensure that all information is correct and up to date. Because Google allows anyone to suggest edits and make changes to your listing, your business information must be always up to date.
Update Your Website’s NAP Citations
NAP stands for name, address, and phone number, and this information must match up wherever it appears on your website and the internet in general.
Include Your Business in Local Directories
There are thousands of online directories for almost every industry you can think of. Adding your company to relevant directories will help you not only with SEO, but will also ensure that wherever your searchers are looking for local businesses, you’ll be on the list! The key is to ensure that every single listing corresponds to what is on your website and GMB (Google My Business). SEO agencies in Chennai will help you make this process extremely simple and efficient.
Obtain Customer Feedback
We are all aware that reviews are extremely important and powerful marketing tools for every single business out there, and they also aid in local SEO! According to a 2017 study, GMB reviews are the second-most influential ranking factor for local businesses, which means that the more positive reviews you can get, the higher you’ll start to rank in search. Once you have a few solid reviews, use the accumulated Rating schema to add them to your website.
Identify Local Search Terms and Create Local Content
It all comes down to creating relevant, useful content at the end of the day. There are several methods for conducting keyword research, but make sure you conduct your research on a local level. Once you’ve identified local search terms, begin incorporating them into your content. Although there are other things you can do to supplement your local SEO strategy, if you implement all of the above into your website, you’ll be well on your way to ranking locally in the locations you want. And keep in mind that SEO is a long-term game. Sometimes you’ll get quick wins, and other times you’ll be perplexed as to why you aren’t seeing immediate results. Just keep at it, and I promise it will pay off in the end.
Obtain relevant and authoritative inbound links
Inbound links are extremely powerful opportunities to boost your local SEO; each inbound link informs Google that you are a legitimate company, and inbound links can also increase your domain authority. Begin with your network, which could include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers, as well as other affiliates.
Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you care about, and cultivating relationships with influential people. Additionally, develop the confidence to approach partners and ask them to include you in their partner directory.
Being a guest blogger can also help you gain links. Talk to and about other people in your industry and serve as a resource provider for the community. If you’re an active participant in community conversations, you’ll notice an increase in inbound links, social media growth, and media coverage.
The more you get involved in your community, the more digital PR you’ll get. Having a volunteer day in your organization, sponsoring an event, or appearing in the local media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.
To get started, a typical website will take 14 weeks from minimum from inception to the delivery stage. It could take much longer depending on your requirements. Discuss with your website development team to get an idea about the delivery date. Actively research the market and the best service provider to get it done professionally. Website development is one of the crucial aspects of your business on which you shouldn’t compromise. Ensure that you get regular updates from your development team to make sure everything is executed as per the schedule. There are chances that conflicts might arise which may compromise the overall development process, you should be prepared to tackle the situation and get things done in a smooth manner.
Breadcrumbs are nothing but a secondary navigation system that can be used to learn about the user’s location on a particular website. Visitors can get a better idea about the webpage if they have an overview of the hierarchy on the website. They serve as an effective visual aid that represents the location of a user within the website. It is not a complex mechanism on websites and will up only a line on your website. One of the main advantages of breadcrumbs is that they do not have any negative impact on your website in terms of content overload. If you have a large number of web pages piled up on your site, you must incorporate breadcrumbs into your site.
Google Sandbox is a common term that is used to explain the lower rankings of new websites in the Google search results. The function of Google sandbox is to provide results that are highly relevant to the users. Filtering out new websites and constantly monitoring them helps the search engine to provide relevant results. Moreover, it is difficult to say how long a website will be inside the sandbox as it primarily depends on the types of keywords it will be competing against. If your website has high-quality and relevant content, then the Google sandbox shouldn’t be a huge problem for you. The ultimate aim should be to optimize the website to stand out from the crowd.
Accelerated Mobile Pages is an open-source project that is designed to optimize faster mobile pages. To break it down into simpler terms, it is making a page loading faster that is already optimized to be mobile-friendly. You have to use a streamlined version of CSS if you are opting for accelerated mobile pages. The website must be validated properly on a regular basis to ensure that they work properly. If you are looking to offer a better user experience, incorporate custom fonts into it and declare the proper height & weight of the page to avoid quirky-loading images. Accelerated mobile pages can significantly reduce the overall bounce rate on your website and improve conversion rates for your business.
SEO marketing is the process of increasing both the quality and quantity of website traffic. All this results in increasing the exposure of the business to the right target audience. SEO is that one marketing tool that holds the potential to pay dividends over time continuously. If you have content that is strong and has every reason to rank at the top, you need not invest in other marketing tools and techniques to increase the visibility of your website. It is because of this that SEO marketing plays a pivotal role in growing your business. Therefore, optimizing your site in a manner that shows up within the top search results is critical.
How good your website is has a lot to do with the business you generate at the end of the day. Here is why website development is important.
- The first impression of your business is the website. If your website is outdated, the impression of the business left behind is definitely not what you’d want.
- By looking at how well the website is developed, the customers get a fair idea of how they would be treated by the business. If the website is not worked upon well, they tend to believe that the business won’t take efforts in catering to the requirements of the customers as well.
- A well-designed website enables the audience to build trust with the business.
- A poorly designed website has an adverse impact on Search Engine Optimization (SEO).
In order to make it into the list of good websites, there are a couple of things that one needs to take note of.
- A good website doesn’t take much time to load.
- A website that is trustworthy – both in terms of content as well as technicalities is the most sought after.
- The website should be free of bugs.
- Make sure that your website caters to a specific goal/objective.
- For a website to reach out to the maximum, it is important to understand the target audience in-depth, right from what they need to what other websites do they use.
- Making use of the right words, font and style always help.
There is no specific best SEO tool, but here is a list of SEO tools that all the experts are using in 2022.
- Ahrefs – SEO keyword tool
- Google Search Console
- SEMRush – Marketing tools for SEO
- KWFinder – SEO keyword tool
- MOZ Pro – Complete SEO software
- Ubersuggest – Keyword Tracking tool
- Answer the Public – Keyword association tool
- Woorank – SEO Ranking Tool
- Majestic – Marketing tool for SEO
- Google Trends – SEO trends checking tool
- SEO Quake – Free SEO audit tool
- Siteliner – SEO analytics tool
- Fat Rank – SEO ranking tool
- Screaming Frog – SEO audit and insights tool
- Serpstat – One stop SEO platform
There are several ways to increase and divert traffic to your website. Listed are a few that you might be interested in.
- Invest in some paid advertising that will guarantee you results.
- Open Social Media accounts and post attractive content regularly.
- Use attractive titles that make browsers want to open the link.
- Review and up your on page SEO game.
- Target long tail keywords with colloquialisms for each customer location.
- Indulge in some guest blogging that will build external links
- Strengthen internal linking to subtly encourage more customer interaction.
- Make your site responsive to be accessible on all devices.
- Improve site loading speed to reduce abandonments.
- If you are an E-Commerce site, post clear and attractive product images.
SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,
- Core web vitals : Loading, Interactivity and Visual Stability
- Google’s BERT: Using Machine learning and natural language processing for intent matching.
- Keyword research: To identify high ranking keywords.
- Original content: Value adding content that attracts traffic organically.
- Voice search: Voice activated searches that include colloquialisms in global languages.
- Artificial intelligence: Using AI to personalise the customer journey.
- Video marketing: For visitors to better relate to the brand with audio visual stimulation.
- Featured snippets: Elevate reputation of the business with features snippets on Google.
- Influencer SEO: Partner with social media influencers to get their following as customers.
- EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.
For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.
- Send quality traffic your way.
- Boost the business reputation
- Get results with inexpensive methods
- Increases customer engagement with the site
- Help you understand your customers
- Help you beat the competition
- Continuously evaluate and boost performance of the site