A website footer is the collection of elements at the bottom of your web pages that provide information about your brand, and other links relevant to your products and services.

Web Design Services generally include Copyright notices, Return and Refund policies, Privacy policies, Blogs, Newsletters, Redirecting links to the home page and other landing pages, Contact info, and Inquiry forms in the footer.

Website Footers are an important part of your site because they are vital in achieving the following:

A Guide to your Site

Scrolling to the end of the webpage and having nothing there is like walking down a corridor that ends in a bare wall with no directions. It is not aesthetic nor is it interesting. It leaves people clueless as to what to do next.

A website footer on the other hand helps the user navigate back to the part of the website they want to review or other landing pages for more information. The Call to Action on the Website footer would be Signing up for Newsletter or contact forms for inquiries. It basically acts as a navigation guide to the website.

Legal and Technical Information

There are so many legal ground rules in the interaction between your business and your customers. The customer needs to know what kind of information that the site captures about them and what it will be used for. Some people could plagiarise off the website leading to loss of traffic and other adverse effects. All of this is dealt with by Web Design Services in the Website Footer with the Copyright Notice and Privacy Policy. Terms of Use educate Customers on how to legally interact with the site without violating any laws.

Longer time spent on the website

Any user that scrolls and reaches the end of the webpage is attracted to the Website footer. Once there, they might find links to other parts of the site that they were not aware of. This makes them stay on your site. Google gives priority to websites where users spend more time. Website Footers decrease Bounce rates and improve user retention.  It also increases the rank of your website in the Google search listings.

Footer SEO Strategy

Web Development Companies will tell you how important link building is to a successful SEO. ( add a hyperlink to the Link Building Blog). The number of links, both external and internal determines SEO rankings, provided the links are to quality content. Indexing a site becomes relatively easy when the links are easily navigable and point to high-quality content. They point out which of your webpages are most relevant and informational to the users.

Trust Building Factor

The website Footer is where all additional information about your website is posted. When you place prominent Awards, Reliability certificates, Seals of Approval from third party agencies, and security tags, customers feel that the site is trustworthy. Endorsements and links to customer testimonials can also be placed on the footer as new customers rely on positive reviews to persuade themselves into purchasing from a new vendor.

Branding Image

The website footer is the perfect place to include the company name, logo, and tagline. This reinforces the brand identity onto the customers.

Tips for the perfect Footer

Avoid Data Overload – Too many links and information on the footer makes it look clumsy and chaotic. The Footer content must be evident at one glance, so the user can make a quick choice from it.

Be organised – Organise your Footer links into distinct segments that serve specific purposes. Web Design Services usually categorise them into – Informational, Navigational and Call to Action segments.

Simple Terminology – Keep the names of the links exactly what they are. While creative names are fun, not all of the customers are quick at association. If the link is to FAQ’s, then the link itself should be named FAQ.

Open Designs is one of a kind Web Design and Development Company in Chennai, India that caters to a niche range of businesses. We help our clients navigate the maze of Marketing with custom solutions that drive organic traffic to them.

FAQ

Does dark mode website design really help your business?

Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.

What are the newest trends in website design?

Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.

What is the best way to build your website?

Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.

  1. Choose a web developer. Find a web developer with experience and knowledge of website design.
  2. Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
  3. Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
  4. Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
  5. Publish your website: Now that your website is designed and done, you are ready to publish it.

What is the difference between website design and website development?

When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.

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