Introduction of ME Generation

The ME generation is the group of people who are defined by the technological advancements in their time period namely smart phones, social media, high speed and instant internet along with surge of information available offhand. They are the millennials who belong to the age group of 20 to 35 including the people from Baby Boomers and Gen X, spending more time on internet and quite Me-centric. This has led the marketing requirements to be personalised and focused on them

How to Market to ME Generation

The present blog talks about the ways to woo the ME generation to become a customer of a certain product through proper marketing strategy which is personalized marketing strategy

1. With all the people falling in the bracket of ME Generation, are found online for a greater amount of time it becomes bigger arena for the organizations to use for marketing on personal grounds. On a digital medium accessing people directly is easy rather than giving bulk advertisements in newspapers, magazines or television. Thus the more time on internet by ME generation is a boon for organizations to
2. The ME generation is not a brand loyal generation. It looks for the best to be offered to them as against their peers in the market. If they are satisfied with the value of product online and they get to use it more, then ME loyalty has been for the product. It is the ease of procurement and after sale service that keeps the ME generation in line with the organization.
3. The customer loyalty of ME generation can be garnered through personalization of products to suit their tastes and preferences. Like the personalization campaign “Share A Coke “conducted by Coca-Cola where customers names were inscribed on the bottles. This was a massive hit with the ME generation. It did its engagements with the existing customers and garnered new customers for the organization too aiding the organization to hold the brand name with excitement.
4. The relevant product for the ME generation is the mantra for staying in their good books as does the search engine giant Google. Google strives to provide its customers with personalized and relevant search for each of its client. Organization needs to be providing personalized, relevant and timely offers to the customers to have them loyal to the products.
5. Being innovative and experimenting in the field of your expertise will keep the ME generation following the organization where so ever it is. The ME generation is a never satiable generation and will need more every now and then. In order to satisfy their needs organization needs to woo them with new and innovative ideas every now and then.


The ME generation is a generation which consist of all age groups and is a growing generation, thus needs to be kept up to date through highly personalized marketing strategies as per need of the society and market at large.


What are the types of search engine marketing?

Search Engine Marketing can be categorized into three types. They are Search Engine Optimization (SEO), Search Engine Advertising (SEA), and paid submission. SEO can help with boosting the rankings of web pages on the search results and gain more visibility on the internet. Search engine advertising is nothing but advertising in the Google search results. The advertisements on Google results appear on the top and bottom of the page and are labeled as ads. Paid submission is nothing but the method of listing the information of a company to paid online directories for increasing the company’s online visibility and SEO ranking.

Difference between SEO & SEM:

The primary difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO is focused on optimizing a website to increase the traffic from organic results. Whereas, SEM is based on getting traffic from both organic and paid searches. SEO is a long shot as it demands continuous optimization to rank in the top results. On-page SEO is a crucial part of it as it involves optimizing a website with keywords that are being used by potential customers. Whereas, the concept of SEM is relatively simple. If someone searches for a keyword, your website will show up and you need to bid alongside others to get the spot.

How does search engine marketing work?

Search engine marketing is nothing but using strategies to increase visibility in the search engine results. On every Google search, the top and bottom two results are allocated for paid search results. Companies will pay the search engine for their pages to appear on the top of search results. It can be an easy way to increase the overall traffic on a website and boost their revenue. However, one cannot easily get featured in advertisements and get clicked by every user. They should select target keywords properly so that the advertisement will not be visible to customers who don’t require a particular service.

What is the importance of search engine marketing?

Search engine marketing is very important to all businesses, irrespective of their sizes. It is an effective way to increase your online presence and establish brand awareness in the market. By providing informational content for customers, business owners will be able to generate a huge amount of online leads and generate more sales. However, search engine optimization can also help with generating organic leads so that companies need not have to invest a lot in advertisements and paid promotions. It is a great way to credibility and establishes an emotional connection with the audience which will be extremely difficult with traditional marketing methodologies.

What does search engine marketing mean?

Search Engine Marketing is one of the effective ways to grow your business in the digital world. As the competition in the market keeps growing, it has become important for businesses to advertise online to get more traction, and search engine marketing can be the most effective way to promote the products/services. By appearing on the top of search results, businesses will be able to increase the overall traffic on their website and ultimately boost their revenue. Search engine marketing provides opportunities for businesses to reach out to motivated buyers and it can be a powerful way to grow a business.

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