Web Analytics is a system that collates and processes data from various websites. Best SEO services use this multifaceted reports system to achieve business goals and growth. This article highlights the areas of E-Commerce business that can be enhanced using Web analytics.
Understand your audience better:
Despite the prior analysis of the target audience before setting up the website, you will need to understand the pool from which your current customer base comes from. This helps in enhancing the user experience during their interaction with the website. Website Analytics will yield you reports on the performance of the technology, the user behaviour patterns, and user demographics. The best SEO services manipulate your website to provide an enhanced experience for customers.
Your customer base will keep changing with time. Regular updates on web analytics help you keep up with the changing times and customers. This will result in faster and easier conversions of your website audience to customers.
Traffic Data to assess Website performance:
Digital marketing relies a lot on current trends and spikes in interest. Website analytics gives valuable inputs on these trends and other insights for your business. This analysis is a potential information overload that can lead to miscalculated strategies. This information from website analytics needs to be refined to find the most relevant data.
Enables content customisation for SEO:
Website analytics will tell you which part of your content gets the most time spent on, clicked on, and shared. This helps you find the right line of content to engage your customers. The website itself must be optimised by proper content placement to ensure that the CTA’s are prominent and convincing. Targeted evergreen and seasonal content must be complementary to each other and customer expectations.
The best SEO services use this type of content to create organic engagement as opposed to forced or paid engagement. Organic engagement always has more hard leads and conversions. Paid engagement will have more soft and obsolete leads.
Increased Traffic referrals through referral tracking:
Your website is being referred organically or through paid strategies, by the use of external links in other sites and social media platforms. Web analytics helps you identify where the most traffic referrals come from. You can plan accordingly to take full advantage of and improve upon these referrals. If it is directly through search engines then you can be confident in your website’s SEO performance.
Enhance site visibility through outbound link partnerships:
In the earlier topic, we covered the importance of having others refer to your website. In this segment, we will touch upon the importance of having external links to other sites on your website. One cannot Willy Nilly use a lot of external links to unverified sources. Web analytics helps you identify the strongest external sources to link your site to. You can approach those sites with partnership strategies to help boost your engagement, as long as those sites remain relevant to your business.
The Best SEO services employ these business collaborations as a healthy and sustainable way to grow your business. Recommendations and Cross promotions are becoming the Go to Marketing strategy for a lot of Social media influencers and they have a proven success rate. You can use the data from web analytics to convince them that the partnership is mutually beneficial.
Track website Sales performance across various promotions
Web analytics is also an important tool to measure your E-Commerce sales performance. E-Commerce businesses usually run marketing campaigns and promotions and you can break their sales reach down to quantifiable numbers. You can find where in the sales funnel your conversions come from. A detailed analysis shows which promotion gave you the most conversions. This allows you to plan future marketing strategies to match these successful promotions.
Open Designs is a comprehensive Web Development and Digital Marketing company offering SEO Services in Chennai. Of course Google Analytics is the most easily accessible Web analytics tool available to Digital marketers. Its highly versatile features are all free. But it is only useful in the hands of the Best SEO services company or at the least a proper digital marketing team.