Web Analytics is a system that collates and processes data from various websites. Best SEO services use this multifaceted reports system to achieve business goals and growth. This article highlights the areas of E-Commerce business that can be enhanced using Web analytics. 

Understand your audience better:

Despite the prior analysis of the target audience before setting up the website, you will need to understand the pool from which your current customer base comes from. This helps in enhancing the user experience during their interaction with the website. Website Analytics will yield you reports on the performance of the technology, the user behaviour patterns, and user demographics. The best SEO services manipulate your website to provide an enhanced experience for customers. 

Your customer base will keep changing with time. Regular updates on web analytics help you keep up with the changing times and customers. This will result in faster and easier conversions of your website audience to customers. 

Traffic Data to assess Website performance:

Digital marketing relies a lot on current trends and spikes in interest. Website analytics gives valuable inputs on these trends and other insights for your business. This analysis is a potential information overload that can lead to miscalculated strategies. This information from website analytics needs to be refined to find the most relevant data.

Enables content customisation for SEO:

Website analytics will tell you which part of your content gets the most time spent on, clicked on, and shared. This helps you find the right line of content to engage your customers. The website itself must be optimised by proper content placement to ensure that the CTA’s are prominent and convincing. Targeted evergreen and seasonal content must be complementary to each other and customer expectations. 

The best SEO services use this type of content to create organic engagement as opposed to forced or paid engagement. Organic engagement always has more hard leads and conversions. Paid engagement will have more soft and obsolete leads.  

Increased Traffic referrals through referral tracking:

Your website is being referred organically or through paid strategies, by the use of external links in other sites and social media platforms. Web analytics helps you identify where the most traffic referrals come from. You can plan accordingly to take full advantage of and improve upon these referrals. If it is directly through search engines then you can be confident in your website’s SEO performance. 

Enhance site visibility through outbound link partnerships:

In the earlier topic, we covered the importance of having others refer to your website. In this segment, we will touch upon the importance of having external links to other sites on your website. One cannot Willy Nilly use a lot of external links to unverified sources. Web analytics helps you identify the strongest external sources to link your site to. You can approach those sites with partnership strategies to help boost your engagement, as long as those sites remain relevant to your business. 

The Best SEO services employ these business collaborations as a healthy and sustainable way to grow your business. Recommendations and Cross promotions are becoming the Go to Marketing strategy for a lot of Social media influencers and they have a proven success rate. You can use the data from web analytics to convince them that the partnership is mutually beneficial.

Track website Sales performance across various promotions

Web analytics is also an important tool to measure your E-Commerce sales performance. E-Commerce businesses usually run marketing campaigns and promotions and you can break their sales reach down to quantifiable numbers. You can find where in the sales funnel your conversions come from. A detailed analysis shows which promotion gave you the most conversions. This allows you to plan future marketing strategies to match these successful promotions. 

Open Designs is a comprehensive Web Development and Digital Marketing company offering SEO Services in Chennai. Of course Google Analytics is the most easily accessible Web analytics tool available to Digital marketers. Its highly versatile features are all free. But it is only useful in the hands of the Best SEO services company or at the least a proper digital marketing team. 

FAQ

How long does it take to create a responsive website?

To get started, a typical website will take 14 weeks from minimum from inception to the delivery stage. It could take much longer depending on your requirements. Discuss with your website development team to get an idea about the delivery date. Actively research the market and the best service provider to get it done professionally. Website development is one of the crucial aspects of your business on which you shouldn’t compromise. Ensure that you get regular updates from your development team to make sure everything is executed as per the schedule. There are chances that conflicts might arise which may compromise the overall development process, you should be prepared to tackle the situation and get things done in a smooth manner.

What are breadcrumbs?

Breadcrumbs are nothing but a secondary navigation system that can be used to learn about the user’s location on a particular website. Visitors can get a better idea about the webpage if they have an overview of the hierarchy on the website. They serve as an effective visual aid that represents the location of a user within the website. It is not a complex mechanism on websites and will up only a line on your website. One of the main advantages of breadcrumbs is that they do not have any negative impact on your website in terms of content overload. If you have a large number of web pages piled up on your site, you must incorporate breadcrumbs into your site.

What is Google sandbox in SEO?

Google Sandbox is a common term that is used to explain the lower rankings of new websites in the Google search results. The function of Google sandbox is to provide results that are highly relevant to the users. Filtering out new websites and constantly monitoring them helps the search engine to provide relevant results. Moreover, it is difficult to say how long a website will be inside the sandbox as it primarily depends on the types of keywords it will be competing against. If your website has high-quality and relevant content, then the Google sandbox shouldn’t be a huge problem for you. The ultimate aim should be to optimize the website to stand out from the crowd.

What are accelerated mobile pages?

Accelerated Mobile Pages is an open-source project that is designed to optimize faster mobile pages. To break it down into simpler terms, it is making a page loading faster that is already optimized to be mobile-friendly. You have to use a streamlined version of CSS if you are opting for accelerated mobile pages. The website must be validated properly on a regular basis to ensure that they work properly. If you are looking to offer a better user experience, incorporate custom fonts into it and declare the proper height & weight of the page to avoid quirky-loading images. Accelerated mobile pages can significantly reduce the overall bounce rate on your website and improve conversion rates for your business.

What is SEO in marketing?

SEO marketing is the process of increasing both the quality and quantity of website traffic. All this results in increasing the exposure of the business to the right target audience. SEO is that one marketing tool that holds the potential to pay dividends over time continuously. If you have content that is strong and has every reason to rank at the top, you need not invest in other marketing tools and techniques to increase the visibility of your website. It is because of this that SEO marketing plays a pivotal role in growing your business. Therefore, optimizing your site in a manner that shows up within the top search results is critical.

Why is website development important?

How good your website is has a lot to do with the business you generate at the end of the day. Here is why website development is important.

  • The first impression of your business is the website. If your website is outdated, the impression of the business left behind is definitely not what you’d want.
  • By looking at how well the website is developed, the customers get a fair idea of how they would be treated by the business. If the website is not worked upon well, they tend to believe that the business won’t take efforts in catering to the requirements of the customers as well.
  • A well-designed website enables the audience to build trust with the business.
  • A poorly designed website has an adverse impact on Search Engine Optimization (SEO).

What makes a good website in 2022?

In order to make it into the list of good websites, there are a couple of things that one needs to take note of.

  • A good website doesn’t take much time to load.
  • A website that is trustworthy – both in terms of content as well as technicalities is the most sought after.
  • The website should be free of bugs.
  • Make sure that your website caters to a specific goal/objective.
  • For a website to reach out to the maximum, it is important to understand the target audience in-depth, right from what they need to what other websites do they use.
  • Making use of the right words, font and style always help.

What is the best SEO tool in 2022?

There is no specific best SEO tool, but here is a list of SEO tools that all the experts are using in 2022.

  • Ahrefs – SEO keyword tool
  • Google Search Console
  • SEMRush – Marketing tools for SEO
  • KWFinder – SEO keyword tool
  • MOZ Pro – Complete SEO software
  • Ubersuggest – Keyword Tracking tool
  • Answer the Public – Keyword association tool
  • Woorank – SEO Ranking Tool
  • Majestic – Marketing tool for SEO
  • Google Trends – SEO trends checking tool
  • SEO Quake – Free SEO audit tool
  • Siteliner – SEO analytics tool
  • Fat Rank – SEO ranking tool
  • Screaming Frog – SEO audit and insights tool
  • Serpstat – One stop SEO platform
Although there are tools available in plenty, you will need SEO experts to use them effectively. Get yourself a Digital Marketer that can provide custom solutions to your SEO needs.

How can I increase the traffic on my website?

There are several ways to increase and divert traffic to your website. Listed are a few that you might be interested in.

  • Invest in some paid advertising that will guarantee you results.
  • Open Social Media accounts and post attractive content regularly.
  • Use attractive titles that make browsers want to open the link.
  • Review and up your on page SEO game.
  • Target long tail keywords with colloquialisms for each customer location.
  • Indulge in some guest blogging that will build external links
  • Strengthen internal linking to subtly encourage more customer interaction.
  • Make your site responsive to be accessible on all devices.
  • Improve site loading speed to reduce abandonments.
  • If you are an E-Commerce site, post clear and attractive product images.

What are the new SEO trends of 2021?

SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,

  • Core web vitals : Loading, Interactivity and Visual Stability
  • Google’s BERT: Using Machine learning and natural language processing for intent matching.
  • Keyword research: To identify high ranking keywords.
  • Original content: Value adding content that attracts traffic organically.
  • Voice search: Voice activated searches that include colloquialisms in global languages.
  • Artificial intelligence: Using AI to personalise the customer journey.
  • Video marketing: For visitors to better relate to the brand with audio visual stimulation.
  • Featured snippets: Elevate reputation of the business with features snippets on Google.
  • Influencer SEO: Partner with social media influencers to get their following as customers.
  • EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.

Why every business needs SEO?

For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.

  • Send quality traffic your way.
  • Boost the business reputation
  • Get results with inexpensive methods
  • Increases customer engagement with the site
  • Help you understand your customers
  • Help you beat the competition
  • Continuously evaluate and boost performance of the site
SEO is important regardless of whether your company is old or new, successful or struggling, or going through a much needed brand makeover. SEO is an organic and agile process and can be implemented at any stage.

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