Having invested a lot of capital in an E-Commerce business, it is natural to want maximum ROI. But the digital landscape is ever-changing and needs constant monitoring. Let’s see what the best E-Commerce development companies in Chennai are recommending. 

SEO friendly content

The SEO friendly content on your site is bringing in a lot of traffic. But the lack of increase in conversions is from a lack of seasonal content. Evergreen content establishes the brand, but it cannot boost conversions during sale periods. 

If you wish to have a  Christmas sale, start implementing it at least a month before Christmas. Create more content on the products that you know will sell well during this season. Build SEO by incorporating relevant long-tail keywords. 

Personalised communication

Personalisation is a great way to implement CTAs. Customers are 40% more likely to open a message or mail that begins with their name. It gives them a sense of import. But content personalisation does not stop at using their names. It is about learning what they want and promoting those products and services. If a customer searches for a particular product, let the product pop up on your home page when they open your site. The scope expands to personalised chatbots, product bundling, nearest physical location-based shopping, etc. 

Partner with influencers

Partnering with social media influencers is a lot cheaper than getting celebrities to endorse your E-Commerce brand. At least half of the target audience that follows the particular influencer will buy or try the products and services recommended by them. Try to partner with influencers who are already into the kind of products you offer. 

If you sell home décor products, partner with an influencer who does a lot of content on interior decoration. It is how E-Commerce website development companies in Chennai ensure that the content reaches the right following. 

Better segmentation

List segmentation is easy to implement and is a great way to get relevant content to your customers. Compartmentalise your lists into different categories like demographics, interest, search history, purchase history, abandoned carts, etc. 

This makes it easy for feedback generation and releasing bulk communication that is also personalised. This builds the engagement of the brand with customers. 

Data-driven decisions

Hard facts are always better than assumptions when it comes to marketing. Web analytics tools and software can get you data on each of your campaigns. They can measure traffic and conversions, and pinpoint where they are coming from. This shows you which kind of campaigns work on your target audience. You can use this data to devise further strategies and improve conversions. 

Test different webpages on the audience

When launching your website, there is absolutely no way to ascertain the organic interaction with the site. However, if engagement is low in the following days, you need to question if the site is to the customers’ preferences. It is always wise to test variations of the web pages on different groups of your customers with the same demographics. It aids in finding which elements drive conversions. 

Nurture your leads – Offers, targeted ads, etc

Several leads have interacted with your website but stopped just short of making a purchase. Dynamic Marketing methods can help avoid cart abandonment. Additionally, implement time-bound offers through drip campaigns.

Offer time-bound discounts through drip campaigns. Send them personalised reminders about the products. Most customers tend to abandon their carts as the price may be more than they can afford, or a competitor offered a better price. Do some competitive price research and send them irresistible offers to increase the ROI. 

Encourage User-generated content

Over 30% of users will organically post about products they use on social media, but it doesn’t hurt to ask. Send the feedback forms, get them to post pictures of your products on their social media feed, use DIY content involving your products to encourage users to do the same. As new customers rely on positive feedback from the existing customers, you need to rally more user-generated content. 

Partner with the best E-Commerce development company in Chennai, Open Designs, to see a remarkable improvement in the ROI of your E-Commerce business. We are responsible for much of the E-Commerce development in Chennai, with brilliantly executed campaigns and strategies. Our experts are adept at creating custom solutions to generating maximum conversions.


What is ROI?

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What would be the E-Commerce future in India?

By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

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