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When a website gets revamped, numerous changes happen within the code resulting in broken links, loss of historical data, etc. Often businesses wonder why there is a drop in SEO right after a website redesign, without understanding what it does. It often results in Page rank drop and traffic loss. If complete revamping is your only choice, then engage the top web design companies to handle the shift.
Roadmap the existing site
Before or after considering a revamp, first go through the existing site. Only if you know what is present, can you isolate where the changes have been made and what kind of impact it has caused. Prepare a hierarchy of how the original site is layered.
This process is called an SEO crawl, and it gives you a roadmap of your existing site. There are several tools online that can do the job for you. Just enter the URL, and the tool perfectly lays out the structure and metadata. The data is used to plan the new site.
Audit the Existing site
With the data from the Site Crawler perform an audit of your existing site. There are tools to do it, but doing it yourself makes you aware of the parts of the site that are doing well and which parts are performing poorly.
Trawl the data for broken links, duplicated content, replicated titles, missing tags, canonical tags, image alt+text, etc. If you are looking over the data manually, you must check for Robot.txt, Site performance, URL structure, etc.
Non-Index your new site
After a detailed analysis of your old site, hand over your requirements to the web designer to create the test site. The top web design companies will have the new site non-indexed. It is to avoid Google from indexing the web pages before you have had a chance to correct any glitches. If Google indexes the first few drafts, then the actual new site will be taken as a duplicate of the initial drafts.
Perform an SEO crawl on the new site
The top web development companies in Chennai recommend crawling the test site before launching it. It is to find if the site’s structure and SEO are as you envisioned them to be. Compare the results with the existing site. Now you can work out the kinks from the test site if any parts of it don’t give the desired performance. Check for the following data from the reports like word count, internal and external linking, size, canonical tags, metadata, titles, etc. In the reports from the site crawler, you might notice that several elements have the number 1 or 2 next to them indicating their count. The following should not have a 2 next to them.
- Titles
- Meta Description
- Meta Keywords
- Canonical tag
- H1
Repeat the Process
Once you are satisfied that all the necessary changes have been made, repeat the entire process. It is to ensure that the changes you made don’t affect the website as a whole negatively. Religiously check for broken links with Error 200’s or 404. You can filter this out from the reports, making your job easier.
Final Checks
Once you are satisfied with how the test site came out on the site Crawler reports, there are a few additional checks to be performed.
Rank Check: Rank Checks analyze the performance of the keywords in searches. If there is a keyword jump from page 1 to say page 10, you need to recheck the metadata, non-indexing, and redirects.
Content Check: Retain as much of the old content as possible, making only minimal changes. Keep old blogs and valid infographics, as they contributed to the credibility of the site.
Unblock the site: Allow Google to index the site. Reverse the non-indexing process for the site to come up on SERPs.
Website revamping is a big decision that intimately affects your SEO performance. Only professional experts must handle it all the way. Open Designs is the Best web designing company in Chennai that has 20+ years of SEO experience. They are top-notch web developers that help you seamlessly transition from your old to the new site.
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
