There are a lot of factors that contribute to the decision to redesign a website. From low traffic to negative feedback, website migration or redesign can seriously help boost your online business. Here’s what the top SEO Company in Chennai has to say on SEO strategies for the same. 

Clean website structure

The website structure or website design is the navigation path of a website. The structure of webpage heavy websites needs refining for the algorithm to find the pages easily. 

The website structure determines the first impression that your audience has of your brand. Potential customers engage with sites that are easy to navigate and quick to load. It is a vital part of SEO strategy. Thorough research on where the current design failed, with performance evaluation of the new wireframe can help avoid issues further down the pipeline. Competitor site analysis can give a fair idea of which structures work best. 

Keyword analysis

Keywords make or break SEO, as search engines trawl for keywords to find the site. Keywords tend to change over time with the geographical expansion of your customer base and generational and cultural gaps. Keywords need to be reviewed and replaced as required to match the current language trends. 

Search Engine algorithms push websites with high ranking keywords to the top of SERPs. They bring organic traffic and conversions to your business. The top SEO companies in Chennai leverage keywords to boost social media strategy and PPC performance. 

Metadata formatting

MetaData refers to the key pieces of information embedded in the coding that tells search engines and users about your site. The Meta Description is the description of the website that appears on the Search Engine ranking pages. The Meta Title is the Title link that is used to access the site or webpage. They are critical elements that should be optimised to appear attractive and informative at the same time. 

The relevancy of the information in the Metadata determines the Click-through Rate. Keywords are also included in the Meta information to make it easy for the search engines to pull the site.  

Web copy

The content within the site shows the overall quality of the website. The content has to be SEO friendly for users to engage with the website. The keyword choice, density, and overall relevance of the content to the target audience are important when redesigning or migrating the site. Include keywords in the Alt+text as well to accommodate all kinds of users. 

Offer high-quality content that is actually useful to potential and existing customers. This builds the reputation and reach of the site. The efficacy of the content is more important than the size of it. 

Internal links

Internal linking is the key to website navigation. It enables search engines to check the relevancy of the keywords used. Sites with better internal linking tend to rank higher than websites that are only keyword rich. The number of links to reach a specific page on your website should not be more than three. Browsers will abandon a site if it takes a complicated process and too long to reach the page they want. SEO service providers suggest descriptive text-based links are the best way to let the user know exactly what the link does. 

URL equity

URL equity is the Search Engine ranking factor that determines the authority and value of the backlinks. Both internal and external links can pass on URL equity. If the links are to trusted sites that are relevant, then the link value is high. Before launching the site, check the links to see if any of them block search engine crawlers. If they do get blocked, then the value of the link is nil, however great the content at the end of it is. 

One has to understand that with any major overhaul there will be a temporary loss of organic traffic. The implementation of website redesign and migration is best left to professionals like Open Designs to avoid delays and nullify the negative impact. Ranked the best SEO agency in Chennai they have over 2 decades of experience and research in formulating SEO strategies.


What is ROI?

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

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