Aside from sound strategies, an exceptional roster of the latest digital marketing tools can also assist digital marketers in achieving desired results for their digital marketing campaigns by enhancing productivity, increasing reach, gaining new insights and automating repetitive tasks. Listed below are some of the best digital marketing tools (classified as per their functionality) out there, today.

Tools For Organic Social Media

  • Wyng

Wyng is an engagement marketing tool with centers on elevating user-engagement. It does this through the use of content that is generated by users themselves, hashtag crusades, referrals, games, interactive quizzes, etc. This tool concentrates on remodeling the manner in which popular brands across the world, interlace with and attract smartphone and social media customers in the modern-day. Besides this, the Wyng platform flaunts an inherent dashboard for analytics that can be used to keep track of the execution of all campaigns.

  • Woobox

Much like Wyng, this tool is also an engagement platform for social media that highlights user-generated content. This tool is possibly best recognized as a ready-to-use platform for administering competitions on social media. This tool is particularly used for facilitating giveaway campaigns on Instagram. 

Paid Tools For Social Media

  • Facebook’s Power Editor

The Power Editor tool from Facebook can be utilized for devising and carrying out detail-oriented ad campaigns on social media. Facebook is continually updating its ad policies, and this tool regularly issues novel audience-targeting and fund-allocation functionalities for digital marketers. This tool’s particular guidelines guarantee that digital marketers are able to focus on precisely who they want to. They can do this while also placing appropriate limitations in order to overstep their budgetary boundaries.

  • Twitter Native Platform

Twitter is also a social media platform that businesses should think seriously about running paid ad campaigns on. The platform offers some phenomenal functionalities for audience-targeting, with the possibility for segmentation. It also comprises the capability for targeting specific search terms such that when a user will be targeted when they tweet or interact with a tweet with a specific keyword. 

Tools For Email Marketing

  • MailChimp

MailChimp is a major player in the email marketing tool segment. Users of the platform witnessed more than two hundred and fifty billion emails sent last year. The advantage that this tool poses is its excellent usability and scalable price, which varies as per the extent of a business’ mailing list. The tool’s ‘forever free’ plan is ideal for small-time digital marketers.

  • Emma

This tool offers a dynamic platform with strong functionalities. Emma also offers users great customer service via a dedicated team. This platform has all the tools that a business needs to begin designing and experimenting with their email marketing strategies. 

Tools For Display Retargeting

  • AdRoll

More than thirty-five thousand digital marketers make use of Adroll for retargeting purposes. This tool offers users more than five hundred ad exchanges that also comprise the biggest social media platforms. While users can use this tool to serve themselves as they wish, they can also make use of AdRoll’s roster of employees for assistance if need be. 

  • ReTargeter

ReTargeter is a distinct platform that utilizes retargeting for websites, search engines, and other dynamic platforms. Digital marketers can utilize this tool by transferring their operations onto ReTargeter’s accounts professionals or carry out their retargeting efforts on their own. This tool highlights features for eCommerce companies as it offers digital marketers access to the behavioral info of customers of close to two hundred of the top eCommerce retailers today. 

Tools For Systematic Advertising

  • ChoiceStream

ChoiceStream offers digital marketers the capabilities to treat large amounts of consumer info and ascertain which of this data is truly helpful insight for businesses. The tool then utilizes that data to accurately target a brand’s audiences with advertisements that it recognizes as being perfect for. By doing this, the tool helps in heightening the significance of a business’ advertisements on their target audiences.


This tool is different from others of its kind in that it thoroughly exploits disorganized consumer information. This implies that does not have to depend on pre-defined consumer sections to classify audience information. This serves as a huge asset especially when taking tons of data into consideration.

Tools For Testing Websites

  • Optimizely

Optimizely blends platforms for the production of visuals and sound consumer-targeting into its own. This makes it simple to instantly design and carry out experiments on a business’ desired consumer-segments. This is one of those must-have digital marketing tools that brands that face problems frequently with their website and webpages should get. 

  • Hotjar

This tool offers a visual account of the activities of a brand’s customers and actions on its website, in real-time. It uses heatmaps that offer brands insight into where its users are or are not clicking in a video format, so that they may actually be able to observe the elements of their website that need to be fine-tuned instead of just guessing what needs to be done.

Tools For Hosting Videos

  • Wistia

Wistia is currently one of the best video hosting platforms available on the web. One of the most useful features of this tool is its capacity to incorporate a personalized CTA towards the conclusion of every single video. This makes redirecting users to a particular landing page all the more easy.

  • Vimeo

This platform has more than thirty-five million digital marketers and brands that utilize it. The idea is for users to host a number of extraordinary videos on the platform, in order to redirect users to their own websites to view more remarkable videos. This is one of the most essential digital marketing tools that advertisers intent on carrying out effective video marketing campaigns, ought to get. 

Tools For Content Creation

  • Canva

Canva is a free-of-charge, web-based content design tool that can be utilized to produce novel images for digital marketers to distribute on their blog articles and social media pages. Using this tool one can design entirely original images or even spruce up existing images that they might already have. 


This tool is perfect for those who are looking to design unique images but do not have the expertise, not the time needed to do so. This tool consolidates those who require unique content and those who can create such content.

Tools For Curating Content

  • is an outstanding platform for quickly discovering and distributing novel, pertinent content to a brand’s social media pages, blog articles, etc. 

  • Kapost

This tool offers digital marketers comprehensive control over the designing, deploying as well as performance analysis of their content. An excellent functionality that this tool offers is the capability to designate distinct parts of content to diverse consumer personas. This helps in determining exactly how a brand’s audiences are responding to its content. 

Tools Offering Website Analytics Capabilities

  • Google Analytics

Google Analytics is the most widely used platform for website analytics today. The platform offers high-level analytics that offers insights into a range of aspects of a brand’s website. This includes details on a brand’s –

  • audience,
  • their activities, and
  • how they make purchases. 
  • Adobe Analytics

The Adobe Analytics platform is ideal for brands that want to gain a thorough perspective on their website’s performance and their consumer-data. This tool offers cross-platform capabilities, comprehensive consumer-data analysis, and predictive capabilities. These features help brands to keep track of and react appropriately to their consumers’ activities. 

Tools For Customer Service

  • Zendesk

This platform offers all the tools that a brand’s customer service team needs to carry out its operations effectively. The tool consolidates every one of a brand’s communication medium, making it simpler for its customer service team to reply to emails, make phone calls and interact with customers via chat. 

  • LiveChat

LiveChat offers brands the capability to interact with customers visiting their websites in real-time. The tool makes it possible for a brand to deploy a chatbox on its website that its users can then use to reach out, in case of inquiries and doubts. 

Tools For SEO

  • SEMRush

This platform consolidates a number of digital marketing capabilities into one. It offers digital marketers and SEO specialists the capacity to keep track of and enhance their SERP rankings. This tool also makes it possible for brands to keep an eye on their competition and what they’re up to.

  • Screaming Frog

This platform allows digital marketers to acquire thorough analytics on the websites of competing brands and companies. Additionally, this tool offers capabilities for discovering broken links, poor page redirections, malfunctioning webpages, etc. 

Tools For Affiliate Marketing

  • CJ Affiliate

This platform is one of the most preferred affiliate marketing tools by digital marketers today. It boasts one of the biggest blogger networks. The tool also makes it easy for advertising professionals to customize their affiliate marketing campaigns.

  • VigLink

VigLink is a must-have tool for any digital marketer keen on undertaking an affiliate marketing campaign. This platform offers an extensive content directory that digital marketers can browse through in real-time, and attach links to related search terms that they might discover. This tool makes it an effortless process for digital marketers intent on pushing conversion rates.

Open Designs India is a premier digital marketing company in Chennai that offers brands across all industries, that do not quite have the expertise nor the time to perfect the use of popular digital marketing tools, comprehensive services that take care of all their digital marketing efforts for them. If you’re on the lookout for a digital marketing company that can carry out your digital marketing campaigns seamlessly, then we’re the agency for you!


Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

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