As a business owner, you might have surely faced the disappointment of lower sales during your initial days. However, you might also have found the solutions to your challenges with effective targeting strategies such as redesigning your website by the best eCommerce development company or publishing focused ads aimed at your potential audience. As the case may be, you may have also discovered the magic pill of Product Retargeting during the course of your re-strategizing plans.
What is Product Retargeting?
Product Retargeting is extremely powerful as it gives you the opportunity to show ads to your target audience or the ones who visited your site already. By following this strategy, you can easily nurture them to complete a conversion.
It can also be considered as the magical path that leads business owners to connect with potential customers in the quickest possible way. If you aren’t paying enough attention to these strategies, that’s a real problem right there.
Apart from retargeting, there are several strategies that you should pay precise attention to. Luckily, there are ways to get along with it. If you want to improve your sales and grow your eCommerce business, getting in touch with the best eCommerce development company in Chennai is the best way to get started.
Why is retargeting so important?
It is a well-known fact that a majority of users will not make a purchase on their first visit to your site. Most business owners do not take action on it and blame it on the marketing team. The major problem is that you are letting a lion’s share of potential customers slip right under your nose.
That’s where retargeting comes into play; you can reach out to your visitors after they’ve left your page/website and promote your products/services. There are a bunch of companies that could easily pull off this job; go through the listicles of the top 10 eCommerce companies in Chennai to create retargeting campaigns that yield results.
Here are some of the retargeting strategies for your eCommerce platform.
Ready customer retargeting:
Customers who have already made up their minds to make a purchase are called “Ready customers”. These customers can also be making their first purchase on your store and retargeting gives them the little push they need to proceed. Contact the best eCommerce development company in Chennai to get more customers in the shortest turnaround time.
Top customer retargeting:
For most businesses, 80% of their sales will be contributed by their regular customers. These will constitute your loyal customer base and can also be referred to as your “Top Customers”. Although they always prefer your brand/product every time, retargeting ads will ensure that your company stays fresh in their minds. Discuss your business requirement with a top eCommerce web design company in Chennai to keep your customers engaged with your brand/service.
Abandoned cart retargeting:
Ever got annoyed by the regular notifications from Flipkart and Amazon? A study has concluded that more than 77% of users abandon the products in their cart because of these incessant notifications – a number that business owners cannot afford to ignore.
Now that it has become clear that one cannot stop a customer from abandoning their cart, the good news is, retargeting ads can help you with it.
Dynamic product retargeting:
Dynamic product retargeting is one of the most common types of retargeting strategies that can be witnessed on social media platforms. Carousels can be a great way to grab the attention of a potential customer. Hire a professional designer from the best eCommerce development company in Chennai to attract users. As the carousels will have a picture of the product along with a short description and its link, the conversion rate is very high.
Website visitor retargeting:
Customers will leave your site for various reasons and may not come back to make a purchase. The common reasons include improper website design, poor UI/UX design, change of mind, price, unavailability of product, etc. Luckily, there are ways to reach out to them even after they have left your website. Ensure that you recruit talented hands to make the most out of this golden opportunity.
All things considered:
Retargeting is something that requires your utmost attention as you will be risking sending your lead magnet to the wrong person. If you notice the retargeting ads on social media platforms, they will be precise, hyper-focussed, and will stick to the point.
Since it is literally about a single product/service, make sure you don’t commit any mistakes. Join hands with the best eCommerce development company in Chennai to craft your retargeting ads with innovative ideas and promotional strategies.
There are 4 main types of E-Commerce –
- B2B (Business to Business) – Here, a business sells its products or services to another business. In a majority of cases, the business that is at the buying end further sells the products or services to the consumers.
- B2C (Business to consumer) – This is the most common of all the types wherein a business sells its products or services directly to the consumer.
- C2B (Consumer to Business) – This is where consumers sell products or services to the companies.
- C2C (Consumer to Consumer) – This is where consumers exchange goods and services among themselves and make money by charging transaction or listing fees.
By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.