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If you have been in the E-Commerce business, for quite some time now, there is a marketing strategy that you might have been using without understanding its full potential – Retargeting. The thread of logic is quite simple – customer shows interest in your business – leaves the site without a purchase – remind them about you – they come back to make a purchase. E-Commerce website designing companies in India have been using retargeting a lot to boost sales, with the most successful conversion rates.
Here are some of the most effective retargeting strategies in use in 2020.
Promote New and related Products
Most products go obsolete soon enough, what with aesthetic or technical upgrades. This is especially resonant in the fashion industry in E-Commerce, as clothes go out of style within a year. So if a customer is set on a particular product, make sure they are targeted with a newer version of the same. Certain products go hand in hand. If a customer is looking for an acrylic canvas, target them with the newest acrylic varnish, which they are sure to need. Most customers are open to trying new products when they are exposed to them at the right moment.
Dynamic Retargeting
Have you ever looked up something online and the ads on the next site you visit show the same products? This is Dynamic retargeting. The system selects which brands and products to run as ads based on the viewers’ browsing history. This kind of retargeting reminds the person of what they are missing out on, and that they want that product or service. E-Commerce Website designing companies in India use Dynamic retargeting, with a proven conversion rate of 70%.
Sign up discounts
Getting new customers to try your E-Commerce site is very difficult, especially if you are new to the business. A lot of online customers are reluctant to invest in lesser-known brands. But who would want to miss out on great offers and discounts? Give them a signup bonus, like free delivery or straight-up discounts on their first purchase. Studies have shown that first purchase discounts actually prompt the customer to make high-value purchases to take full advantage of the offer.
Social media campaigns
As soon as you set up your E-Commerce site, find out the social media platforms where a major chunk of your target audience is active on. When any customer leaves your site without making a purchase, you can retarget them on social media platforms. It can be in the form of ads, posts, stories, just about anything to get their attention. Gaining a good social media following makes your business popular, attracting a lot of new customers who are in the online social circle of your existing targeted customers.
Drip campaigns
Nearly every customer you encounter will browse the site, add products to the cart, and then leave them unpurchased. It is to give them time to contemplate the purchase, or even check out the competition. Retarget such customers to remind them they were on your site and had shown an interest in those products. E-Commerce website designing companies set up automated emails with access to attractive offers, deals, or access to resources relevant to the products.
Content Marketing
There are plenty of customers who take the customer journey at their pace and leisure. But long periods of time will remove your business from their mind. Instead of using straight on ads, E-Commerce SEO companies use content marketing to keep them engaged with your business, even if they aren’t ready to make a purchase yet. Offer them relevant resources or interactive features that are of value to the customers.
Retargeting is a very flexible tool for boosting sales. One can design custom campaigns to target both existing and new customers. It has one of the highest conversion rates of all online marketing strategies. Open Designs is an E-Commerce web development company, based in Chennai, India. Our expert team of professionals develops and implements both website and social media strategies. We have helped hundreds of clients promote their businesses with tailor-made retargeting solutions.
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What would be the E-Commerce future in India?
By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
