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There are so many ways to get ahead of Google’s algorithms and attract a lot of visitors. But how many of them revisit often or actually engage with the website? The success of a website can be measured by the user retention rate and successful conversions. Here’s what the best web design company in Chennai is recommending to improve user retention.
Upgrade your content
Higher the quality of the website content, the more the number of visitors and their retention. Evaluate and upgrade the content to keep with the trends and the language evolution of the target audience.
Capture the attention of the users through infographics and blogs. The right keywords will improve SEO rankings broadening the reach of the website. When the information in the content genuinely adds value to the user, the retention rates will show significant improvement.
The best web design companies use interactive content to attract and retain more volume of visitors. They can be in the form of surveys, fun quizzes, videos, small games, etc.
Add product tutorials
Tutorials are one of the best ways to impart knowledge to your customers that keeps them coming back for more. Sure there is a lot of user-generated content on the internet, but coming from you, makes it professional and official. If your website happens to sell niche products or services then, customers will definitely look up how to set up the products, and how to use them. Video tutorials or Step by Step guides with supporting images will increase footfalls as well as the time spent on the website.
User Generated content
By encouraging the customers to share pictures, videos, comments, reviews, and even blogs on your product or services, you are delivering fresh content at little to no cost. The best web design companies use positive UGC and also increase the reputation of the business. Over 53% of online consumers check online reviews before they choose to engage with a website. This improves the chances of a customer choosing your website over other competitors.
Include internal links
Say a user stumbles upon your site through a particular blog link, if the navigation ends there, they are unlikely to explore the website on their own. Include internal links that take them to other webpages on your site. Hypertexts embedded within blogs enables users to navigate to all the resources. This subtle marketing takes them to product landing pages without forced ads and clickbait.
Customised customer experience
Each customer is unique in their purchase intent and the way they engage with the website. If every visitor gets the same approach, it brings down the conversion rates. Understand what each customer is looking for from history and their survey answers if any. Customise the experience by making the relevant products come up on top of the page, special discounts, drip campaigns, etc that will score higher customer retention.
Rework the Website design
The first look of your website must capture the viewer’s interest within mere seconds of being opened. Keep the layout simple and easy to navigate. The number of internal links to any web page must be three or fewer. Visitor’s stick around longer on websites that they can get around with ease. The best web design companies have the graphics, text, and white space complement each other to give the most aesthetic experience. Do a little bit of research on the best fonts to choose for a pleasant reading experience. Keep the colour palette true to your industry and the tone you want to set.
Make your website design responsive
Over half the world’s internet users go online on their phones. Even if your website layout looks great on a computer screen, there is no guarantee that it looks the same on a smaller screen. A responsive website has,
- Readable, complete text within screen limits
- Accommodates different hand sizes for touch controls
- The resolution of images and videos is not compromised
The transition between different screens must be seamless so that visitors do not abandon the site while switching between devices.
Open Designs, the best web development company in Chennai, offers some of the most comprehensive web design services. We make user retention the highest priority on our client websites, converting them to highly successful online businesses
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
