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Web designs are made out of hundreds of small decisions made by web designers. Best web designers in Chennai make recommendations and think about the client, visitors and several other things. These decisions affect the performance of a website such as search rankings, load time, conversion rates and analytics.
But in many cases, some web designing decisions can help or hurt your analytics. In today’s blog, we highlight some web designing decisions that can cause big analytics problems.
Where to place the blog section- in a directory or a subdomain?
The decision of placing the blog content can make the process of tracking it easy or automatic. Or it might require some analytics work.
When you place the blog in a directory, you can easily keep a track of all your blog posts. Go to Behaviour-Site Content-All pages report and put in ‘blog’ in the filter box which will show you the performance of your blogs. You can also check similar kinds of content (products, jobs, recipes, etc.) by following a similar process. So it is useful to have the blog section in the directory.
Blog on a subdomain
This makes using a third-party tool a breeze. No matter where you want to host your blog on- Hubspot, Uberflip, they simply host without any hassle. By just putting it on a subdomain, you link it from the main navigation.
However, how does it affect the analytics? As per the best web designers in Chennai, the answer is not so promising. While you can set up a different view for the blogs and monitor visitors of your website, tracking their movement as they move from the blog to the main website is a challenge.
Whenever you have a visitor reading a blog, it looks like they have left the website. If there is a visitor who starts with the blog and moves on to the website, it reads as two visitors. Again, if they click on the back button, three separate visitors will be recorded. Traffic is over-reported and you cannot differentiate between success and failure.
How to fix it?
The best solution to this issue is to set up a filter for tracking the subdomain traffic. This can be done by creating a new view and setting up a filter. This way all your traffic on your domain and subdomain will be recorded within that view. Although it might seem to be a little complicated, to begin with, it is worth the effort.
Thank you pages or thank you messages
When a visitor fills out a form, how does the website convey thanks?
Analytics impact: Goal tracking
While some websites have thank you pages, some display little thank you messages on the same page. Tracking, in this case, becomes difficult.
In default mode, analytics is only capable of tracking page views and recording the visitors as they move from page to page. The easiest way to achieve this goal is to set up a “destination goal”. The destination goal will be recording every time a visitor moves to a certain page. In order to make this happen, you simply need to set the destination of Analytics as the thank you page.
Doesn’t matter if you are a website designer for small businesses, if you want to welcome a new lead, setting up a thank you page also works great. Set expectations, greetings, and provide them with more content and it will be your first interaction with a new prospect.
What is the fix?
Websites with thank you messages require ‘event tracking’ whose function will be to track non-page view interactions, namely button clicks which won’t take the visitors anywhere else.
What does your contact page have? A contact form or email links?
If you take the advice of some of the best web designers in Chennai, contact forms are the way to go. An email link will only punch a hole in your conversion data and it is one of the many things that you need to remove from your website.
So what’s the fix?
As stated above, use more contact forms.
Pop-Ups, tabs and expandable content areas or pages with URLs?
Content performance tracking: analytics impact
Let’s make it clear, non-page view interactions are going to create trouble. While visitors click on different parts of a page for more information, you cannot easily figure out your visitors’ choices if it does not take them to a new page.
In fact, according to Australian web design, there are many clicks that don’t count in Google Analytics such as anchor or jump links, carousel or slideshow advancing, rollover content, offsite links or social media icons, social sharing buttons, etc. Hence, using these to build a website will only create blind spots in the website.
What is the fix?
The solution is site structure. While you can fix the issue of Analytics by using a great deal of event tracking, the problem will still persist.
Should there be a page for every topic and service? When to make use of long pages?
If you don’t organise your content, it only makes things more difficult for Analytics. A similar problem arises if a web designer decides to put too many topics on a single page and does not have pages for separate topics. It leads to a huge Analytics issue.
What is the solution?
Every topic, service, product, location and personal gets a separate page. This way, you can easily separate the content and all entities will have a separate URL.
Final thoughts
Analytics is difficult in itself. But it doesn’t need to be more difficult. By working closely with designers and developers who have a sound knowledge of Analytics and website designing, you can easily generate a great website and nail Analytics at the same time. We hope with this blog, we were able to shed light on some of the little decisions that cause big Analytics problems. Now you will be fully equipped to make better and wiser decisions for all your upcoming projects.
FAQ
How long does it take to create a responsive website?
To get started, a typical website will take 14 weeks from minimum from inception to the delivery stage. It could take much longer depending on your requirements. Discuss with your website development team to get an idea about the delivery date. Actively research the market and the best service provider to get it done professionally. Website development is one of the crucial aspects of your business on which you shouldn’t compromise. Ensure that you get regular updates from your development team to make sure everything is executed as per the schedule. There are chances that conflicts might arise which may compromise the overall development process, you should be prepared to tackle the situation and get things done in a smooth manner.
What are breadcrumbs?
Breadcrumbs are nothing but a secondary navigation system that can be used to learn about the user’s location on a particular website. Visitors can get a better idea about the webpage if they have an overview of the hierarchy on the website. They serve as an effective visual aid that represents the location of a user within the website. It is not a complex mechanism on websites and will up only a line on your website. One of the main advantages of breadcrumbs is that they do not have any negative impact on your website in terms of content overload. If you have a large number of web pages piled up on your site, you must incorporate breadcrumbs into your site.
What are accelerated mobile pages?
Accelerated Mobile Pages is an open-source project that is designed to optimize faster mobile pages. To break it down into simpler terms, it is making a page loading faster that is already optimized to be mobile-friendly. You have to use a streamlined version of CSS if you are opting for accelerated mobile pages. The website must be validated properly on a regular basis to ensure that they work properly. If you are looking to offer a better user experience, incorporate custom fonts into it and declare the proper height & weight of the page to avoid quirky-loading images. Accelerated mobile pages can significantly reduce the overall bounce rate on your website and improve conversion rates for your business.
Why is website development important?
How good your website is has a lot to do with the business you generate at the end of the day. Here is why website development is important.
- The first impression of your business is the website. If your website is outdated, the impression of the business left behind is definitely not what you’d want.
- By looking at how well the website is developed, the customers get a fair idea of how they would be treated by the business. If the website is not worked upon well, they tend to believe that the business won’t take efforts in catering to the requirements of the customers as well.
- A well-designed website enables the audience to build trust with the business.
- A poorly designed website has an adverse impact on Search Engine Optimization (SEO).
What makes a good website in 2022?
In order to make it into the list of good websites, there are a couple of things that one needs to take note of.
- A good website doesn’t take much time to load.
- A website that is trustworthy – both in terms of content as well as technicalities is the most sought after.
- The website should be free of bugs.
- Make sure that your website caters to a specific goal/objective.
- For a website to reach out to the maximum, it is important to understand the target audience in-depth, right from what they need to what other websites do they use.
- Making use of the right words, font and style always help.
What are the types of E-Commerce?
There are 4 main types of E-Commerce –
- B2B (Business to Business) – Here, a business sells its products or services to another business. In a majority of cases, the business that is at the buying end further sells the products or services to the consumers.
- B2C (Business to consumer) – This is the most common of all the types wherein a business sells its products or services directly to the consumer.
- C2B (Consumer to Business) – This is where consumers sell products or services to the companies.
- C2C (Consumer to Consumer) – This is where consumers exchange goods and services among themselves and make money by charging transaction or listing fees.
Does dark mode website design really help your business?
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
What are the benefits of web designs services?
Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.
What are the newest trends in website design?
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
How can I increase the traffic on my website?
There are several ways to increase and divert traffic to your website. Listed are a few that you might be interested in.
- Invest in some paid advertising that will guarantee you results.
- Open Social Media accounts and post attractive content regularly.
- Use attractive titles that make browsers want to open the link.
- Review and up your on page SEO game.
- Target long tail keywords with colloquialisms for each customer location.
- Indulge in some guest blogging that will build external links
- Strengthen internal linking to subtly encourage more customer interaction.
- Make your site responsive to be accessible on all devices.
- Improve site loading speed to reduce abandonments.
- If you are an E-Commerce site, post clear and attractive product images.
What is the best way to build your website?
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
What is the difference between website design and website development?
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.
Why every business needs SEO?
For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.
- Send quality traffic your way.
- Boost the business reputation
- Get results with inexpensive methods
- Increases customer engagement with the site
- Help you understand your customers
- Help you beat the competition
- Continuously evaluate and boost performance of the site
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
