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By 2020, Consumers will manage 85% of their relationships without talking to a human! Consumers are more likely to do their own research about your company before your first point of contact with them and that is through the blogs. A blog with high-quality content also helps build brand loyalty, increase inbound links, further increasing conversion rates.
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Digital Communication strategy during the pandemic

Digital Communication strategy during the pandemic - Open designs

As uneasiness over the coronavirus pandemic develops, we’re sure that you too are reading news bulletins, articles & reports from various online sources and getting updates from well-meaning friends from across the world. Like the rest of us, we’re certain that you too are in self-quarantine and logging in to work from home. 

Some of you might be browsing through social media accounts of your friends, family, and colleagues to kill time while some of you might be keeping busy by reading frequent accounts about the goings-on elsewhere and listening to reflections about what went well for someone and what didn’t.

As the design entrepreneur of a Digital Communications agency, I have been seeing the internet flooded with the impending doomsday prophecies, economic downturns, and several mentions of the dreaded D-word – But, what I share below might surprise you… stay with me

There’s light at the end of the tunnel

Yes, the times are dark and yes, the challenge is gargantuan. Yes, the business climate is stormy right now and yes, industries are hard hit. Besides, combined with self-quarantines, national closures of pubs, eateries and recreational areas, the overall morale is at an all-time low. Most of us are still coming to terms with the havoc wreaked on our lives in the last few weeks.

Certainly disturbing, you’ll agree.

But even in these challenging times, there is a sliver of hope and I’d like to share it with you.

 Life is slowly limping back to normalcy in China. The country has removed travel bans and according to CNN, just 20 new cases were registered in China this Sunday.

 That’s a big difference from the situation earlier in February when China registered dozens of new cases a day.


 It’s darkest before the dawn 

 I like to think that now is the moment when we all need to be responsive, display genuine concern and do the best with what we have. 

 As entrepreneurs and business owners, we should stand together and treat this crisis as the perfect chance for our respective companies to stand out during these rough times. 

Why do I say this?

Well, lets put the facts down-
More people are now sitting in their houses logged on to social media now than at any other point in time and they’re looking for information. Search traffic has surged exponentially and will keep on moving northwards.

Truth be told, there have been some interesting changes in user behavior. Social media use, particularly Facebook, Instagram, and TikTok saw a massive upsurge in consumer activity. As agencies monitoring different social media platforms and instant messaging services opine – There’s a palpable rise of the average cumulative likes on TikTok, Facebook, and Instagram!

By not being too salesy or preachy, it’s time we do our bit in energizing the business outlook. 

For local businesses, this is an opportunity not to be missed. More and more individuals are logged on to their PCs and telephones searching for information about their localities. They’re likewise searching for diversions and approaches to take a break. 

To entrepreneurs and business owners such as me, this should mean they’re either shopping on the web, looking for a good subscription-based video on demand (SVOD) service or are considering signing up for online educational channels.

Brands that are making their presence felt on the web right now are being ‘looked at’ like never before. 

This isn’t the time when your brand should ‘stay low’ on the web. 

Brands ought to utilize Google SEO expeditiously so that their business moves higher on Google’s internet search results pages. This way your product or service can be found immediately by those who’re actively looking for it.

Get out there, stay on the top and stay there consistently

For making your product or service progressively obvious before your potential customers, your brand needs to be seen. In other words, this means getting visitors to your website (So, if you’ve been putting off revamping your website, maybe it’s time to get started on that right away).

Also, perhaps the best time to be visible to prospective customers is when they’re actively scanning the internet for the products or services that you’re business deals in. 

I’d like to offer a final piece of advice to my fellow entrepreneurs and business owners — Ensure that your website, Google SEO and Content Marketing efforts allow for your brand to be ‘’seen’’ at each phase of the buying lifecycle. Visibility and Consistency at every point matters!

And now before I sign off, do remember this quote by – Robert H. Schuller  ”Tough times never last, but tough people do”.
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