How can I increase the traffic on my website?

There are several ways to increase and divert traffic to your website. Listed are a few that you might be interested in.

• Invest in some paid advertising that will guarantee you results.
• Open Social Media accounts and post attractive content regularly.
• Use attractive titles that make browsers want to open the link.
• Review and up your on page SEO game.
• Target long tail keywords with colloquialisms for each customer location.
• Indulge in some guest blogging that will build external links
• Strengthen internal linking to subtly encourage more customer interaction.
• Make your site responsive to be accessible on all devices.
• Improve site loading speed to reduce abandonments.
• If you are an E-Commerce site, post clear and attractive product images.

SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,

• Core web vitals : Loading, Interactivity and Visual Stability
• Google’s BERT: Using Machine learning and natural language processing for intent matching.
• Keyword research: To identify high ranking keywords.
• Original content: Value adding content that attracts traffic organically.
• Voice search: Voice activated searches that include colloquialisms in global languages.
• Artificial intelligence: Using AI to personalise the customer journey.
• Video marketing: For visitors to better relate to the brand with audio visual stimulation.
• Featured snippets: Elevate reputation of the business with features snippets on Google.
• Influencer SEO: Partner with social media influencers to get their following as customers.
• EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.

For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.

• Send quality traffic your way.
• Boost the business reputation
• Get results with inexpensive methods
• Increases customer engagement with the site
• Help you understand your customers
• Help you beat the competition
• Continuously evaluate and boost performance of the site

SEO is important regardless of whether your company is old or new, successful or struggling, or going through a much needed brand makeover. SEO is an organic and agile process and can be implemented at any stage.