Table of Contents
In our series on inbound marketing, we saw the contribution of social media and emails. Let us know how content contributes to inbound.
Content marketing is strategized to engage customers, lead them to take an informed decision, and finally give an increased ROI. It’s success rate is evaluated by the results produced by the persuasive content that engages audience effectively.
As ‘content’ is essentially ‘information’, its usage pervades all kinds of marketing strategies. Your information arms your target customer to make an ‘informed decision’.
Today’s development in the digital arena helps users to download apps for blocking undesired ads, deterring marketers from reaching them. This has impelled the marketers to develop a content that would cut across the ad blocks and reach its audience more creatively and engage and inform them more effectively. This demand on the marketers has emphasized the importance of content in today’s digital marketing.
A good content should identify the right audience. This helps you to give them something that would hold their interest and meet their expectations. An effective content presents your ideology clearly to your target audience and thus contributes to your brand promotion.
Role of the content
Content marketing and SEO go hand in hand, each complementing the other. The success of a content depends on the effective implementation of SEO techniques in it. Content in turn, fulfills the SEO demands. Strategic SEO links should have an enhanced metadata, appropriate tags and a deserving content to link to, thereby optimizing the technicality of the SEO. The ROI is evaluated by the target traffic driven in from SERPs. The content that does this efficiently, yields more ROI.
Content marketing and social media: A solid content strengthens the success of social media. Creating a content to suit the social media platform chosen, is vital. Analyzing the purpose of communication on a platform and the mode of delivering it have also to be planned well. A content thus created and updated in regular intervals, to match its purpose and the prevailing trend, earns a good ROI.
PPC and other inbound marketing tactics too require a well-planned content to back them up. A good content is thus an essential part of every marketing strategy.
E-books can generate promising leads that can be effectively converted. An interesting landing page can collect the targeted viewer information. Hence, the content that it leads to, should be comprehensive, in a manner that justifies this data collection. An extensively researched content will enhance the significance of the e-book.
Interest created is attention sustained!
Blogs, besides being a wealth of information, can also be an effective conduit to connect with your customers. Reach and engagement are effective metrics to measure return on investments. The number of views, likes and shares of your blog on social media, can tell you what your viewers are looking for in your website. The content can then be suitably customized.
Blog contents can be made more interesting with pictures, videos or infographics. They are eye-catchy and are better remembered, and hence, have an edge over running content, especially when statistical data are provided as a result of exhaustive research.
Concept based contents for different industries not only lends the marketing of it, a fresh feel, but also grabs the attention of the readers instantaneously and sustains them.
The subject of the content created for the Realty market, need not necessarily be about their projects. The merits of the location or the importance of a green environment, or the essentialities of a comfortable neighborhood, can also be discussed. These are varied points of interest which customers desire to know, before they choose to buy a property. Such write-ups featured in the form of blogs or e-books or in campaigns, can effectively engage prospective customers.
The Retail Market, would envelop health & hospitality sector, food sector, jewellery sector, etc.
Spas, beauty salons, health institutions, medical institutions, all fall under the umbrella of health & hospitality sector. Content developed for these sectors are aimed to engage the target audience by presenting a fresher perspective. For instance, the content would offer suggestions and tips on wellness, healthcare, homecare, beauty tips etc.
Unknown facts about jewellery and tips to preserve them, are samples of the subject of the content created exclusively for the jewellery sector.
Interesting recipes, health tips, cuisines, gastronomical aspects of the food industry, like the food and culture connect, the art of preparing a delectable food item, ethnic cooking styles, are just a few interesting topics discussed in the contents created for the food sector.
The more interesting the contents thus created are, the better its chance to engage and sustain audience.
conclusion
Thus, planned utilization and efficient performance of a content decides its ROI, as, a strategic marketing, focused on distribution of relevant content to target audience that would drive them to take action, is what makes Content Marketing a success.
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
