Overview of Influencer Marketing

Digital marketing has become the key for all the businesses to gain more leverage in the market. The concept of Influencer marketing is not new to the field of marketing but has widen the scope of influence through digital media. The influencer marketing in the past used to be through second hand information and opinion leaders. The suggestions and opinions given by leaders and high influence people previously is a form of Influencer Marketing.

Rules and Regulations for Influencer Marketing

The Influencer marketing is governed by laws applicable by Federation of Trade Commission with general advertising laws. The laws of advertising are simple as honesty and complete disclosure of the product and service is the motto of the law. Thus the posts issued by the influencers needs to be in line with the reality of the product or service they are advocating through their blogs or social media. This needs to be done by abiding the rules and regulations of FTC or else the impact could be adverse on the product or service that is being marketed.

ROI of Influencer Marketing

1. It leverages the business in a cost effective way while complying with the FTC rules and regulations through peer to peer recommendation. This reaches the target audience through seamless integration and customers are generated on an easily available platform.

2. Influencer marketing aids the goodwill building of the product or service marketed online through micro or celebrity influencer. If the potential of influencer is used to the fullest the turnaround from the customers will be good.

3. Influencer marketing will induce the brand presence through sharing their own experiences with the product or services advertised and endorsed by them.

4. Influencer marketing provides an easy platform for the buyer and seller to be reached with less time spent on advertising and marketing. It is the cost effective way of marketing on digital media presently.

5. Market share of the product or service can be enhanced through Influencer marketing with correct information marketed by the organization.

Conclusion

With digital media space, Influencer marketing is a phenomenal marketing trend that can be banked upon with much cost by the organizations. It is a method which is time tested and is one of the best methods to reach the best set of customers as required by the organization.

FAQ

What is ROI?

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

Leave a Reply