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Naturally, in this crisis situation when going outside and meeting people has become a matter of life and death, more people are spending their time online than ever before, in the history of the internet. Search engine traffic has soared as people are resorting to the internet to quell the boredom. Everyone is looking at their phones for updates on what’s happening and how the virus has impacted their immediate communities. People are also looking to get entertained, but most are seeking eCommerce options for both essential and not so essential commodities.
Owing to the fact that most of the world’s populace right now is online, it is not in the best interests of businesses to start getting complacent with their SEO and digital marketing efforts and strategies. Anybody doing so is, as a matter of fact, losing out big time! In a time, when most businesses may not be able to much else in terms of expanding their operations, procuring more customers, owing to the extensive worldwide lockdowns, it is a good time for those running their businesses to hunker down and start focussing on implementing SEO strategies. Doing so now is guaranteed to yield the necessary results and witness tremendous growth in the SERPS, within a matter of a few weeks or months.
People are still resorting to eCommerce firms to place orders and contacting their favorite brands during normal working hours. The demand has not tapered off, but in fact, only risen. Sustaining and even stepping up your SEO game could help you gain the edge over your competition and put you in a better position to capture the market when things return to normal.
Leapfrog Over Your Biggest Competitors Through Sustained SEO Efforts
The best way to propel organic traffic to your brand’s website and gain the edge over your competitors is through sustained search engine optimization. The objective is to top the SERPs so that when customers look for products or services that you offer, they learn about you. Reaching the top of these search engine page results is an arduous process that requires unwavering effort. Spending time every day in optimizing the existing content on your website, social media platform, and other pages, as well as adding more crisis-relevant content in the meantime, should part a part of your strategy to reaching the top. Failing to do so, could mean your business losing out on considerable revenue that it could have gained in these times when the going is tough and there are not many opportunities to exploit except for those available online.
Halting your SEO strategy could not only result in your business failing to capitalize on the opportunities that have arisen out of this crisis situation but will also put it in a detrimental situation when it comes to getting back on its feet when the economy does recover. Moreover, you may never be able to overtake your competitors, who might be ramping up their SEO efforts during this time, if you choose to take a breather on your SEO strategy.
While your competitors are taking a step back from their usual campaigns and going into crisis mode, this might be the best time for your business to take a punch and put the pedal to the metal.
Put Your Brand In A Better Position To Strike When The Economy Gets Back To Normal
It is almost confirmed that the novel Coronavirus that has overtaken the world right now, started in China months before it spread. Recent reports from the country indicate that things are going back to normal and the Chinese are going back to work. Therefore, it is only a matter of a few weeks or months, before the rest of the globe goes back to a state of normalcy as well. Which is why, sustaining your current SEO efforts, or even stepping them up, is bound to put your business in a better position to overtake your competitors when this does eventually happen. As soon as customers start spending and making purchases as they did before the pandemic hit, your business will be at the top of the SERPs for all the keywords that you’ve been steadfastly targetting.
It is important to keep in mind that SEO yield results in the long-term and only when done steadfastly without ceasing. Putting in the work and refining your SEO approach as well as fine-tuning its implementation is sure to yield results at some time or the other. Not only does taking a break from your SEO efforts not going to help you gain the edge over your competitors, but it also could lead to the downfall of your brand’s online presence. If this does happen, it may be next to impossible to get your brand online presence back on track again.
Keep Up With Local SEO Strategies & Reviews
With more people resorting to local businesses within their vicinity, your brand should seriously consider ramping up its local SEO efforts if it hasn’t already done so.
This can be done by –
- making sure your brand tops any “near me” searches in your area,
- managing your brand’s online reputation by garnering positive reviews.
Despite the fact that Google My Business has currently halted the posting of new reviews, part of your digital marketing efforts should definitely involve posting new reviews, so that they get posted when GMB does resume posting.
FAQ
How long does it take to create a responsive website?
To get started, a typical website will take 14 weeks from minimum from inception to the delivery stage. It could take much longer depending on your requirements. Discuss with your website development team to get an idea about the delivery date. Actively research the market and the best service provider to get it done professionally. Website development is one of the crucial aspects of your business on which you shouldn’t compromise. Ensure that you get regular updates from your development team to make sure everything is executed as per the schedule. There are chances that conflicts might arise which may compromise the overall development process, you should be prepared to tackle the situation and get things done in a smooth manner.
What are breadcrumbs?
Breadcrumbs are nothing but a secondary navigation system that can be used to learn about the user’s location on a particular website. Visitors can get a better idea about the webpage if they have an overview of the hierarchy on the website. They serve as an effective visual aid that represents the location of a user within the website. It is not a complex mechanism on websites and will up only a line on your website. One of the main advantages of breadcrumbs is that they do not have any negative impact on your website in terms of content overload. If you have a large number of web pages piled up on your site, you must incorporate breadcrumbs into your site.
What is Google sandbox in SEO?
Google Sandbox is a common term that is used to explain the lower rankings of new websites in the Google search results. The function of Google sandbox is to provide results that are highly relevant to the users. Filtering out new websites and constantly monitoring them helps the search engine to provide relevant results. Moreover, it is difficult to say how long a website will be inside the sandbox as it primarily depends on the types of keywords it will be competing against. If your website has high-quality and relevant content, then the Google sandbox shouldn’t be a huge problem for you. The ultimate aim should be to optimize the website to stand out from the crowd.
What are accelerated mobile pages?
Accelerated Mobile Pages is an open-source project that is designed to optimize faster mobile pages. To break it down into simpler terms, it is making a page loading faster that is already optimized to be mobile-friendly. You have to use a streamlined version of CSS if you are opting for accelerated mobile pages. The website must be validated properly on a regular basis to ensure that they work properly. If you are looking to offer a better user experience, incorporate custom fonts into it and declare the proper height & weight of the page to avoid quirky-loading images. Accelerated mobile pages can significantly reduce the overall bounce rate on your website and improve conversion rates for your business.
What is SEO in marketing?
SEO marketing is the process of increasing both the quality and quantity of website traffic. All this results in increasing the exposure of the business to the right target audience. SEO is that one marketing tool that holds the potential to pay dividends over time continuously. If you have content that is strong and has every reason to rank at the top, you need not invest in other marketing tools and techniques to increase the visibility of your website. It is because of this that SEO marketing plays a pivotal role in growing your business. Therefore, optimizing your site in a manner that shows up within the top search results is critical.
Why is website development important?
How good your website is has a lot to do with the business you generate at the end of the day. Here is why website development is important.
- The first impression of your business is the website. If your website is outdated, the impression of the business left behind is definitely not what you’d want.
- By looking at how well the website is developed, the customers get a fair idea of how they would be treated by the business. If the website is not worked upon well, they tend to believe that the business won’t take efforts in catering to the requirements of the customers as well.
- A well-designed website enables the audience to build trust with the business.
- A poorly designed website has an adverse impact on Search Engine Optimization (SEO).
What makes a good website in 2022?
In order to make it into the list of good websites, there are a couple of things that one needs to take note of.
- A good website doesn’t take much time to load.
- A website that is trustworthy – both in terms of content as well as technicalities is the most sought after.
- The website should be free of bugs.
- Make sure that your website caters to a specific goal/objective.
- For a website to reach out to the maximum, it is important to understand the target audience in-depth, right from what they need to what other websites do they use.
- Making use of the right words, font and style always help.
What is the best SEO tool in 2022?
There is no specific best SEO tool, but here is a list of SEO tools that all the experts are using in 2022.
- Ahrefs – SEO keyword tool
- Google Search Console
- SEMRush – Marketing tools for SEO
- KWFinder – SEO keyword tool
- MOZ Pro – Complete SEO software
- Ubersuggest – Keyword Tracking tool
- Answer the Public – Keyword association tool
- Woorank – SEO Ranking Tool
- Majestic – Marketing tool for SEO
- Google Trends – SEO trends checking tool
- SEO Quake – Free SEO audit tool
- Siteliner – SEO analytics tool
- Fat Rank – SEO ranking tool
- Screaming Frog – SEO audit and insights tool
- Serpstat – One stop SEO platform
How can I increase the traffic on my website?
There are several ways to increase and divert traffic to your website. Listed are a few that you might be interested in.
- Invest in some paid advertising that will guarantee you results.
- Open Social Media accounts and post attractive content regularly.
- Use attractive titles that make browsers want to open the link.
- Review and up your on page SEO game.
- Target long tail keywords with colloquialisms for each customer location.
- Indulge in some guest blogging that will build external links
- Strengthen internal linking to subtly encourage more customer interaction.
- Make your site responsive to be accessible on all devices.
- Improve site loading speed to reduce abandonments.
- If you are an E-Commerce site, post clear and attractive product images.
What are the new SEO trends of 2021?
SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,
- Core web vitals : Loading, Interactivity and Visual Stability
- Google’s BERT: Using Machine learning and natural language processing for intent matching.
- Keyword research: To identify high ranking keywords.
- Original content: Value adding content that attracts traffic organically.
- Voice search: Voice activated searches that include colloquialisms in global languages.
- Artificial intelligence: Using AI to personalise the customer journey.
- Video marketing: For visitors to better relate to the brand with audio visual stimulation.
- Featured snippets: Elevate reputation of the business with features snippets on Google.
- Influencer SEO: Partner with social media influencers to get their following as customers.
- EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.
Why every business needs SEO?
For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.
- Send quality traffic your way.
- Boost the business reputation
- Get results with inexpensive methods
- Increases customer engagement with the site
- Help you understand your customers
- Help you beat the competition
- Continuously evaluate and boost performance of the site
