Table of Contents
Why Social Media for B2B Companies?
Up till recently B2B organizations were using social media for posting white paper, content and varied ads. In the recent times social media is becoming more interactive with live videos and features like story telling through pictures and gifs. This has changed the way people look at social media marketing from the B2B angle. Social media is totally a different journey for B2B companies in the present parlance. Social Media with its creativity, cost effectiveness and reach amongst the larger audience has become a necessity for B2B companies.
Essential Social Media Tends for B2B companies
Latest trends in social media which are very important for B2B Companies are listed below to provide a better understanding and utilization:
1.Customer is the King: The customer is the king forany business and with the millennial customer so savvy with social media, it is important that B2B companies get into more interactive and vibrant social media marketing. Brand image needs to be coherently created across social mediums fulfilling customer requirements. B2B relationship can be strengthened through prompt and persuasive responses for customer queries pertaining to business using chats on LinkedIn, Facebook etc. This will aid B2B companies to develop better customer base and more business can be generated base on this premise.
2.Value Addition is the Key to Success:Telling about the product and its features repeatedly will not help the B2B companies with better business. It needs to add value to its content through attractive presentation of its performance over the years in its field of work. This can be done through interactive charts on the web page to draw more attention.
3.Social Media Content for B2B needs to Vibrant and Interactive: Vibrant social media content can be designed by creating a vibrant live streaming feature of product testimonials by existing customers, Question and Answer section, live product demos and lot more. It is a trend which was grabbed by Business-2-Client (B2C) long back. B2B companies need to take this even more seriously for a better bid.
4.Risk taking with Social Media for better Prospects: B2Cs have been the forerunners in taking the advantage of pop ups and news headlines in the social media to win more customers. This needs to be tapped by B2B as it is the popular trend in the social media marketing. Even though a little risky, it will bring about better leads for the website.
5.Team Work on Creativity is the best seller for B2B Companies on Social Media: B2B companies have to work hard to develop creative and interesting content through a good team. Gone are the days where B2B have to depend on direct sales, but the social media is here to stay. The impact of social media sways across the world. Social media marketing is a trend which needs to be approached with creative and open mind without any qualms in the organizational hierarchy.
Conclusion
Social media marketing trends are here to stay and B2B marketing needs a revamp from traditional approach. It needs to take up the present marketing trend seriously to bring value addition to its products and services in the market. Implementing the above in B2B social media marketing is sure to bring about a mammoth change in the way businesses woo customers.
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.