All business owners are aware of the fact that having a powerful identity and brand image is paramount to success. Logos form the core of visual marketing for a brand. Logos have the capacity to generate immediate acceptance on the part of your target audience. Even still, business owners find the tough to fully realize the power that a great and appropriate logo can have in generating growth. 

Logos are unquestionably essential for large labels that compete against each other on the world stage. A swift glimpse of a well-known logo conjures up excitement and perceptions about the label, whether they be positive or negative.

Through the years, customers begin to perceive brands as cultural existences with a story, and character. In the modern-day, the brands that a person resorts to plays a part in defining who they are as individuals.

Purchasing a product from one brand preferring it to other competing brands is usually a declaration of preferences. People form connections with the brands that they adore. However, it can be hard to understand the exact impact a logo can have on the bottom line of a brand. Listed below are all reasons why having a great logo designed by top-notch inspirational logo designers is crucial to a business’s bottom line. 

They Amplify A Brand’s Visual Image

  • Logos might be a recent discovery, however, they originate from years of human communication using symbolism. From as far back as the 9000 BC, early Mesopotamian cultures utilized symbolism to communicate concepts and trace assets in agrarian contexts.
  • As people began discovering more about the universe encompassing them, they designed logos to recognize every one of their assets. Right from livestock and deities to areas and articles, everything had an associated symbol. This was not long before language and modes of communication became more complex and symbolism took a backfoot. 
  • When it comes to the potency of symbols, humans are still perplexed.  They attract human consciousness and appeal to their senses. Symbols assist in evoking distinct sentiments, pursuits, or encounters every time they appear. 
  • When the masses consent on what the logo of a certain brand signifies, that brand can then begin utilizing simplistic visual communication tools in order to get their communications across instantly.

Logos Help In Cementing The Social Identity Of A Brand

  • Logos are a means to place a company in a market segment where customers respond to visual communications. Consumers can communicate with a brand in a broad spectrum of situations. Although brands do not perpetually have authority over when and how these situations take place.
  • Logos become the representation of a brand’s identification, therefore it is necessary to be adept and logical with your branding.
  • Irrespective of whether customers come across your brand by walking past your store, checking out a billboard or finding it online, visuals that are intimate or engaging work everywhere. Logos are one of the very few branding initiatives can be placed anywhere, right from app logos and brochures, to conference kiosks and billboards.
  • Distinguishing your brand from your competitors with a great logo is the key to gaining the edge over them. Failing to pay attention to the logo of your brand can inhibit your business’s ability to expand and draw in customers.

Logos Are Paramount To Brand Image & Preference

  • Large organizations spend considerable money and resources into making their business’s famous, which proposes a novel mystery. Does the logo of a brand represent its success or is it a mere visual imaging tool?
  • Perhaps, a prompt analysis can assist in finding the solution. Think about the logos for ten fast-food restaurant brands. It is most likely that the logos that you can either vaguely or clearly remember are those that you see advertisements frequently for, and are constantly appearing the zeitgeist of commercialism. Another possibility is that these brands are the ones that you interact with the most. 
  • Logos are not some sort of sorcery that will automatically result in consumers flocking to your business. Consumers tend to grasp the details that are the most pertinent to them. If you carry out a great undertaking of selling your best qualities to the appropriate target audience, consumers will begin placing their trust on your logo. Considering that you cannot satisfy everyone with your services and products, a lot of people are bound to think of your offerings as less than significant.
  • Another fact is that many top companies do not have easily recognizable logos or visual uniqueness. These companies are flourishing owing to the fact that they have the trust of customers, which is more powerful than a great logo.
  • As a business, your most suitable alternative is to apply both approaches to your benefit. Establish trust in your brand by offering great experiences. Then, utilize your logo as a means of evoking the though of those experiences. Thus making your customers return back to your brand in the search for those experiences. Any experienced team of inspirational logo designers will attest to this very fact.

Logos Enhance Market Distinction

  • It is not necessary that a logo has to be an accurate representation of a company’s values, however, it must capture the essence of the business. A great layout can communicate the quality and character behind a company’s business, supporting consumers in discovering more about the brand. Most essentially, logos can reveal to consumers what separates the brand from its competitors. 
  • Take into consideration how the logos of clothing brands are synonymous with the sort of clothes that they make. Consider the logo of the Lacoste brand, which seems very relaxed and easy-going which is very apt for its casual line of clothing. The intricate detailing in your logo can be used to effectively portray your brand’s identity. Whether your brand is all about luxury, artisan products, or sustainability/organic practices, the logo for your brand should be able to convey this message adequately and attract buyers. 

Logos Build brand Awareness & Have A Cultural Impact

  • If you are a well-renowned company without a logo, you may be questioning if the significance of logos is overblown. You might also be wondering if having a strong visual representation of your brand is needed if you already have a well-established customer base. 
  • Well, contemplate how political campaigners carry out their campaigning. Lawmakers begin by acquiring substantial assistance, yet they depend on repeat customers to confirm their reliability and relinquish brand-new consumers. Whenever consumers view an advertisement, a banner or discover a well-known catchphrase, it strengthens their confidence in a politician’s image.
  • The very same approach serves for logos. Repetition is how consumers discover and convey concepts to the mind. All inspirational logo designers worth their salt are aware of this fact. 
  • Another aspect to contemplate is the purpose of social media in influencing consumers. When it comes to social media marketing, app services, or the like, your brand’s engagement with its consumers is usually diminished to a logo. Customers are constantly staring at a screen complete with graphic symbols when interlacing with brands. In such circumstances, the logo is the entire representation of a brand. 

The Necessity For A Logo

Designing a logo is not obligatory. You are not likely to lose out on the business offered by any current consumers by forfeiting one. Nevertheless, there is a real chance that you will lose out on opportunities to attract any brand-new clients.

Increasingly, customers are taking charge of their purchasing activities. They can simply circumvent companies that are not vying for their attention and wooing them. A sure-fire way for a brand to ensure a constant inflow of brand-new clients is to get out of their comfort zone. 

Feel free to reach out to us at Open Designs India at any time, if you wish to hire a team of experienced inspirational logo designers with the savvy to elevate your brand with a unique, appropriate and thought-provoking logo. Our team is comprised of some of the most reputable graphic designers and web designers in Chennai.

FAQ

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

What are the new SEO trends of 2021?

SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,

  • Core web vitals : Loading, Interactivity and Visual Stability
  • Google’s BERT: Using Machine learning and natural language processing for intent matching.
  • Keyword research: To identify high ranking keywords.
  • Original content: Value adding content that attracts traffic organically.
  • Voice search: Voice activated searches that include colloquialisms in global languages.
  • Artificial intelligence: Using AI to personalise the customer journey.
  • Video marketing: For visitors to better relate to the brand with audio visual stimulation.
  • Featured snippets: Elevate reputation of the business with features snippets on Google.
  • Influencer SEO: Partner with social media influencers to get their following as customers.
  • EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.

What is the difference between website design and website development?

When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.

Why every business needs SEO?

For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.

  • Send quality traffic your way.
  • Boost the business reputation
  • Get results with inexpensive methods
  • Increases customer engagement with the site
  • Help you understand your customers
  • Help you beat the competition
  • Continuously evaluate and boost performance of the site
SEO is important regardless of whether your company is old or new, successful or struggling, or going through a much needed brand makeover. SEO is an organic and agile process and can be implemented at any stage.

Leave a Reply