Table of Contents
Overview of Marketing by B2B Companies
Marketing is an important aspect of any business to sustain in a competitive market environment. B2B companies look at marketing as an essential element in their business. Digital marketing is the trendsetter in marketing of all kinds of products and services on digital media. The trends in marketing have been changing ever since sales of different product and services begun. Let us have a peek through major marketing trends that requires attention of the B2B companies:
Major Marketing Trends for B2B Companies
1. Influence marketing is a trend which is getting in to B2B markets recently. The trend of influence marketing has been set in the market by B2C companies and is followed by B2B companies. Influence marketing is conducted by people influencing the trends in the market and will be ready to aid B2B companies to bank on their influence. This is the need of the hour as B2B companies have less reach on the digital realm.
2. Agile marketing is yet another trend that B2B markets are trying to pitch in. It is all about working smartly and quickly. This trend was set in by software engineers to finish their projects on time. Agile marketing will help B2B markets to break away from traditional barriers within organizations. This will aid them in adopting better collaborations clients and with departments within the organization for better sales.
3. Social media marketing is gearing up momentum with B2B companies in the market based on its success with B2C companies. Social media marketing is the best option in the digital media environment for B2B companies. It has a larger span of reach in the market with present day customers being social media savvy. The marketing on LinkedIn, Facebook, Twitter provides better opportunities to B2B companies and this trend is here to stay.
4. Next Generation Marketing Automation Tools is another fast growing trend in marketing of B2B companies. These aid the companies to generate leads and nurture them, to manage cross channel campaigns, to collect customer intelligence and to drive eCommerce revenue generation.
5. Marketing for B2B companies can be done by experienced professionals from outside the company. This is an upcoming trend in the market which helps in avoiding the bureaucracy within the organization and makes marketing of B2B companies easier. The external expertise will deepen the knowledge base of the company which will aid the better growth in terms of sales volume.
Conclusion
The above set trends of marketing are new to B2B companies yet are the best bet for the organizations in this realm. The traditional methods of B2B marketing are getting out of fashion and digital media is aiding the new trends to set in with ease. If the trend is accommodated well the B2B companies will be benefited with better results.
FAQ
What is ROI?
Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
